Demand Generation Manager

Demand Generation Manager | B2B SaaSFind out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.

Location: Southwest London (Hybrid – 3 days in office, non negotiable)

Salary Banding: £55,000- £65,000 + 5% discretionary bonus

We're partnered with a fast-growing, PE-backed SaaS business in the B2B space that's scaling rapidly and investing heavily in marketing. They're now looking for a talented Demand Generation Manager to join their high-performing team and play a key role in driving growth.

This is a newly created role off the back of continued success. The company is backed by a supportive CEO who truly values marketing, giving the team real autonomy and resources to make an impact. It's a collaborative, ambitious environment where people stay and grow – with retention spanning 5 to 20 years thanks to the culture, leadership, and shared drive to do great work.

What you'll be doing:

• Own performance marketing across LinkedIn, Google, and Bing, managing all campaigns in-house
• Design and deliver ABM programmes (1:Many, 1:Few, and 1:1) in partnership with the sales team
• Build and nurture audiences in HubSpot, automating workflows and managing lead scoring
• Analyse campaign performance, report on insights, and optimise continuously for results
• Collaborate with content and product marketing to ensure creative alignment and consistency

What we're looking for:

• Proven background in B2B SaaS demand generation
• Experience across performance marketing and ABM strategy/execution
• 5+ years' experience in a similar role
• HubSpot Marketing Hub expertise

What's on offer:

• 5% discretionary bonus
• 28 days holiday (plus bank holidays) + option to buy 5 more
• Hybrid working (3 days onsite: typically Tue, Wed, Thu but you can choose)
• PE-backed growth business with excellent leadership and culture
• Clear progression opportunities and genuine ownership in your role

If you're a data-driven marketer who loves combining strategy with hands-on delivery – and you're looking for a business that recognises and invests in great marketing – we'd love to hear from you.