Demand Generation Manager

Demand Generation Manager | B2B SaaS

Location: Southwest London (Hybrid, 3 days in the office)

Salary: £55,000 – £65,000 + 5% discretionary bonus

We’re working with a fast-growing, PE-backed SaaS business that’s scaling quickly and continuing to invest heavily in marketing. Following a period of sustained success, they’re now looking for an experienced Demand Generation Manager to join their talented team and take ownership of driving pipeline growth.

This is a newly created role in a business where marketing is genuinely valued. You’ll join a supportive, collaborative environment with an impressive leadership team and a CEO who gives the team the autonomy and resources to make a real impact. It’s a place where people stay and develop - many of the team have been with the company for 5 to 20 years, testament to the culture, progression, and shared passion for doing great work.

What you’ll be doing:

• Lead performance marketing across LinkedIn, Google, and Bing, managing all activity in-house
• Design and execute ABM programmes (1:Many, 1:Few, and 1:1) in close collaboration with sales
• Build and nurture audiences through HubSpot, automating workflows and refining lead scoring
• Analyse campaign data to optimise performance and share actionable insights
• Partner with content and product marketing to align messaging and drive consistent results

What we’re looking for:

• Proven experience in B2B SaaS demand generation
• Hands-on expertise across paid channels and ABM strategy/delivery
• 5+ years’ experience in a similar marketing role
• Strong HubSpot Marketing Hub knowledge

What’s on offer:

• 5% discretionary bonus
• 28 days holiday (plus bank holidays) with the option to buy 5 more
• Hybrid working (3 days onsite – typically Tuesday to Thursday)
• A PE-backed, high-growth environment with excellent leadership and culture
• Clear career progression and genuine ownership of your area

If you’re a results-driven marketer who loves combining strategy with hands-on execution – and you’re looking for a business that truly invests in its people and marketing – we’d love to hear from you.