Demand Generation Specialist (Leeds)

Job Title: Demand Generation Specialist

Location: Hybrid, 2-3 days in Leeds City Centre

Salary: £35,000 - £45,000 basic

The Opportunity:

Are you a data-driven marketer with a passion for creating impactful, multi-channel demand generation campaigns? We are seeking an experienced Demand Generation Specialist to join a dynamic and growing technology company. This is a hands-on role where you will design and execute high-performing marketing strategies to drive lead acquisition, nurture prospects, and support revenue growth.

Key Responsibilities:

• Design, execute, and optimise full-funnel marketing campaigns across digital, paid media, email, webinars, and social channels.
• Develop and implement lead nurture strategies, ensuring efficient movement of prospects through the sales funnel.
• Create compelling messaging and content tailored to target personas and buyer journeys.
• Manage and optimise digital marketing channels, including SEO, PPC, paid social, and email marketing.
• Monitor and analyse campaign performance, providing actionable insights to drive continuous improvement.

About You:

• Proven experience in demand generation and revenue marketing within a B2B SaaS or tech environment.
• Strong understanding of digital marketing channels (SEO, PPC, email marketing, social media).
• Proficiency with CRM and marketing automation tools (e.g., HubSpot, Salesforce).
• Analytical mindset with experience in marketing analytics and reporting.
• Excellent communication skills, both written and verbal.
• Proactive, adaptable, and comfortable working in a fast-paced environment.