Klaviyo Expert

Klaviyo Technical Expert

D2C Subscription Business

Birmingham 1 days per week

FTC

We’re partnering with a fast-growing, subscription-led e-commerce brand in the wellness space that is investing heavily in CRM and lifecycle marketing as a core driver of retention and revenue.

To support their next phase of growth, they’re looking for a hands-on Klaviyo Technical Expert to take full ownership of their email and SMS platform.

This is a delivery-focused position for someone who lives and breathes Klaviyo , can quickly identify opportunities, and execute at pace.

Why This Role Matters

Klaviyo sits at the heart of this brand’s customer communication strategy, powering retention, reactivation and lifetime value across a large and engaged subscriber base.

As the business scales, so does the complexity of its CRM programme. This role has been created to:

• Elevate technical capability within Klaviyo
• Optimise and expand lifecycle journeys
• Build a more scalable, high-performing CRM infrastructure

You’ll be brought in to audit, rebuild, optimise and future-proof the platform, leaving a lasting impact well beyond the contract.

The Opportunity

This is a role for someone who can hit the ground running and deliver measurable improvements quickly.

You’ll take end-to-end ownership of Klaviyo, working closely with senior CRM leadership to:

• Audit the current setup (flows, segments, data, deliverability, integrations)
• Identify quick wins and longer-term opportunities
• Build and optimise high-impact automated flows
• Improve segmentation, personalisation and performance
• Strengthen data quality and platform architecture
• Upskill the internal team and document best practices

What You’ll Deliver

• Transformed Klaviyo into a clean, scalable, high-performing platform
• Launched and optimised key automated flows across the full customer lifecycle
• Significantly improved segmentation, targeting and personalisation
• Increased engagement, retention and email-driven revenue
• Established robust integrations with the wider tech stack (including Shopify and subscription platforms)
• Left behind clear documentation, processes and a confident, upskilled CRM team

Key Responsibilities

Platform Audit & Optimisation

• Conduct a full audit of the Klaviyo account (flows, segments, lists, templates, integrations, deliverability, data quality)
• Identify gaps, technical issues and performance opportunities
• Create a clear, prioritised roadmap of improvements
• Restructure the platform for scalability and ease of use

Flow Build & Automation

• Build, rebuild and optimise key lifecycle flows, including:
• Welcome / nurture to purchase
• Post-purchase journeys
• Subscription lifecycle (renewal, churn prevention)
• Winback and reactivation
• Browse and cart abandonment
• Loyalty / VIP journeys
• Implement advanced logic, dynamic content and personalisation
• Integrate SMS into lifecycle journeys where relevant

Segmentation & Personalisation

• Develop a sophisticated, data-led segmentation framework
• Improve targeting based on behaviour, lifecycle stage and engagement
• Leverage Klaviyo’s predictive analytics and AI capabilities

Data & Integrations

• Ensure accurate data flow between Klaviyo and connected platforms (e.g. Shopify, subscription tools)
• Troubleshoot and optimise integrations
• Implement robust tracking, custom properties and profile enrichment
• Own deliverability best practices (SPF, DKIM, DMARC, sender reputation, list health)

Reporting & Testing

• Define and track key CRM performance metrics
• Build dashboards within Klaviyo
• Lead structured A/B testing across flows and campaigns
• Translate performance data into actionable insights