Senior CRM Manager (Nottingham)

Technical CRM expert needed!

Our client is a much loved ecommerce business who going through an impressive period of growth.

They are looking for a Senior CRM Manager to join the team, reporting into the Head of CRM to drive customer initiatives at a pivotal period of growth business. It is essential that this hire be a hands-on technical CRM expert.

The successful candidate will be responsible for delivering data-driven strategies to enhance customer engagement, retention, and loyalty.

They will drive customer communications across email, SMS and push.

The role:

• Ownership of the customer database
• Implementing a test and learn approach to CRM to strengthen customer relationships
• Enhancing the customer journey by delivering data led customer campaigns and optimising them throughout the customer lifecycle
• Segment customers effectively using data and insights to personalise customer comms
• Analyst CRM performance and report back the results to the Head of CRM and wider business
• Analyse customer behaviour to identify opportunities and take an always-on approach to optimisation.
• Work closely with colleagues in marketing, data and tech to build a best-in-class customer experience.
• Oversee the use of Klaviyo to deliver sophisticated marketing solutions

The Person

• Proven technical CRM experience in an ecommerce environment
• Expertise in customer segmentation, loyalty and retention
• Strong analytical skills with a results-oriented mindset

For much more information please apply immediately.