Marketing Data Analyst (Mobile)

Marketing Data Analyst (Mobile)

BettingJobs is working with a well‐established iGaming brand focused on the UK, Canadian and Swedish markets, with offices in London and Cyprus. They are looking for a Marketing Data Analyst (Mobile) to join their team based in London.

Responsibilities

• Analyse mobile and in‐app marketing performance across digital channels and GEOs to identify trends, insights, and optimisation opportunities.
• Support the Mobile Marketing team with data‐driven campaign optimisation, targeting, budgeting, and forecasting.
• Build and maintain marketing performance dashboards (SQL + Tableau/Power BI/Looker) for BAU reporting and stakeholder access.
• Analyse digital, product, and offline campaign data; present clear, actionable insights and optimisation recommendations to stakeholders.
• Develop and refine marketing and business KPIs, metrics, and performance visualisations with senior stakeholders.
• Analyse customer journeys across acquisition and retention funnels using MMPs (e.g. Appsflyer), GA, and customer databases to improve segmentation, personalisation, and LTV.
• Clean, transform, and prepare complex datasets for analysis.
• Identify opportunities for automation, efficiency, and process improvement.
• Manage relationships with global internal stakeholders.
• Train and support analysts and country/channel managers on BI and marketing analytics tools.
• Stay up to date with BI/marketing analytics trends and technologies.

Requirements

• 4+ years' experience in data‐driven mobile/in‐app marketing analytics within a digital marketing or e‐commerce environment.
• Proven experience analysing complex datasets across multiple online and offline channels, with a strong focus on mobile/in‐app marketing.
• Strong knowledge of digital marketing metrics, acquisition/retention, LTV, and attribution modelling.
• Hands‐on experience building dashboards in Tableau, Power BI, Appsflyer, Google Data Studio, or similar tools.
• Strong analytical, statistical, and problem‐solving skills with high attention to detail.
• Excellent communication skills, able to translate technical insights for non‐technical stakeholders.
• Ability to work independently and collaboratively in fast‐paced, multi‐market global teams (Europe, NA, LATAM).
• iGaming experience is a plus; Python/R experience is beneficial.