Commercial Lead

Blair West are supporting Ocular Systems Limited to find an Applications and Product Marketing Lead.

Ocular Systems is a technology start-up developing advanced 3D particle metrology tools for high-value manufacturing industries, including pharmaceuticals, batteries, agritech, and advanced materials.

This is a pivotal early-stage appointment, reporting to the CEO, and is a newly created role as the business transitions from a university spin-out to a commercial enterprise.

The opportunity:

• Develop and validate commercial applications for Ocular’s patented metrology technology that deliver measurable customer benefits.
• Shape and communicate the product roadmap, value proposition, and go-to-market strategy in collaboration with the founding team.
• Create engaging marketing collateral including presentations, website content, white papers, and application notes to articulate Ocular’s unique value.
• Lead customer engagement initiatives, building relationships with OEMs and end users to generate hardware and software sales.
• Collaborate with the technical team to ensure product features align with customer needs and commercial objectives.
• Act as a senior role model within the business, mentoring the growing team and supporting a dynamic, inclusive culture.
• Own the early-stage commercialization process, balancing strategic planning with hands-on execution.

You’ll be the ideal candidate for this position if you have:

• A degree in Physics, Engineering, Materials Science, Software Engineering, or a related discipline (Masters or PhD highly advantageous).
• Several years’ commercial experience in technical, customer-facing roles within instrumentation, scientific software, metrology, or data analysis tools.
• Proven experience in applications development and technical product marketing, ideally for hardware-software integrated solutions.
• Energetic, hands-on approach with the ability to independently drive multiple initiatives in a start-up environment.
• Commercial acumen to translate technical capabilities into compelling customer and investor value propositions.
• Technical credibility to engage confidently with engineers, scientists, and academics.
• Strategic mindset with ambition to build a successful business and navigate early-stage challenges.
• Collaborative style, capable of building teams and working alongside experienced founders.

The benefits included with this opportunity:

• Equity participation alongside an attractive compensation package.
• Hands-on leadership role in a high-potential, IP-rich start-up with global market impact.
• Direct influence over the company’s commercial, product, and marketing strategy.
• Opportunity to develop applications and marketing frameworks from the ground up.
• Work in a fast-paced, entrepreneurial environment with highly engaged founders.

Our commitment

Blair West is an equal-opportunity employer. We embrace diversity and inclusion at every stage of the recruitment process. We are committed to fairness, equality, and ongoing diversity training for our team to give our candidates and clients a feeling of belonging during their experience with us. Please speak to their consultant if you require reasonable adjustments at any stage during their experience with us.