Creative Graphic Designer

Midweight Creative Designer

Location: UK/Europe, remote

Type: Freelance / ongoing contract

Hours: TBC

Rate: TBC, depending on experience

About Blazon

Blazon is a future-focused innovation agency helping ambitious brands build, launch, and grow standout products.

We work across consumer technology, physical products, emerging technologies, crowdfunding, brand, creative, advertising, digital and growth.

We are hiring a talented Creative Graphic Designer who combines excellent graphic design craft with strong creative thinking and modern AI-native production skills.

We are looking for someone who can take a product, brief or strategic direction and work through the full creative process: research, concept, art direction, graphic design and finished execution.

What you'll do
Creative concepts and advertising

You will help develop the creative ideas behind campaigns, then personally design the finished executions.

You will:

• Research competitors, category leaders and relevant campaigns before beginning creative work
• Use tools such as Meta Ads Library to understand how similar products are being positioned and advertised
• Build reference boards and identify strong visual and advertising territories
• Develop multiple distinct creative concepts for campaigns
• Translate strategy and messaging into strong visual ideas
• Create campaign concepts that can work across paid social, landing pages and wider digital channels
• Design paid advertising for Meta and other digital platforms
• Develop product-led, lifestyle, feature-led, comparison, problem-solution and social-proof creative
• Create headlines, hooks and short-form advertising copy where needed
• Work with performance marketing insights to create new creative as campaigns evolve
• Explore new creative angles when existing advertising begins to fatigue
• Develop thoughtful variations of successful concepts
• Present creative thinking clearly and explain the rationale behind your work

We care about strong ideas, strong design and creative that has a clear purpose.

Graphic design

A significant part of this role is hands-on graphic design.

You will personally create work across:

• Paid social advertising
• Meta advertising
• Digital advertising
• Campaign key visuals
• Social content
• Product launch creative
• Landing-page designs
• Website sections
• Kickstarter and crowdfunding campaign graphics
• Brand assets
• Brand guideline documents
• Presentation and pitch visuals
• Product feature graphics
• Product comparison graphics
• Campaign imagery
• Digital campaign assets

We are looking for someone with strong visual taste who can create work that feels contemporary, premium and commercially effective.

Branding

Branding is an important part of the role.

You will help develop new brands and extend existing brand systems across campaigns and digital environments.

You should be comfortable:

• Developing visual territories
• Creating visual identities
• Working with typography, colour, imagery and graphic systems
• Creating logos and supporting brand assets where required
• Developing practical brand guidelines
• Building campaign identities
• Extending brand systems across advertising and digital
• Maintaining consistency across multiple creative formats
• Creating visual foundations that other designers can easily work from

You should understand how a brand identity translates into advertising, landing pages, launch campaigns and ongoing marketing.

Landing pages and digital design

You will also create landing-page and campaign-page designs in Figma.

You should understand:

• Strong hero-section design
• Responsive layout
• Visual hierarchy
• Product storytelling
• Feature communication
• Conversion-focused design
• Social proof
• Calls to action
• Product benefits
• Comparison sections
• Figma components
• Reusable design systems
• Developer handoff

You do not need to be a developer, although an understanding of how digital designs are built is useful.

AI-native creative production

AI is becoming a core part of how Blazon develops and produces creative work.

We are looking for someone who actively uses AI within their design process and understands how to combine generative tools with strong traditional design craft.

You should be comfortable using Figma Weave or comparable AI creative tools for areas such as:

• AI image generation
• Product imagery
• Product photography
• Lifestyle imagery
• Image editing
• Retouching
• Inpainting
• Outpainting
• Compositing
• Relighting
• Background and environment generation
• Style development
• Image variations
• Storyboarding
• Image-to-video
• AI-assisted motion
• AI video generation
• Upscaling
• Image refinement
• Campaign concept exploration

We are particularly interested in designers who understand how to build repeatable AI workflows, rather than treating every generation as a separate experiment.

AI tools and platforms

Experience with some of the following is valuable:

• Figma Weave
• Figma
• Runway
• Kling
• Recraft
• Midjourney
• Other emerging image, video and creative AI platforms

You do not need to know every platform.

We are interested in the quality of your thinking, your creative judgement and what you can produce with the tools available.

Creative research

We expect creative work to begin with research.

You should be comfortable:

• Reviewing competitor campaigns
• Exploring Meta Ads Library
• Researching category leaders
• Finding strong references from adjacent industries
• Understanding current visual culture
• Identifying useful advertising formats
• Analysing how other brands communicate product benefits
• Turning research into original creative directions

You should be able to explain what you looked at, what you learned and how that informed your creative decisions.

Performance creative

You will work closely with Blazon's performance marketing team.

You should have an interest in understanding how creative performs once it goes live.

This could include:

• Learning which creative concepts are performing
• Understanding creative fatigue
• Developing new concepts based on performance data
• Exploring new visual angles
• Testing hooks and messaging
• Creating variations of winning concepts
• Understanding how paid-social creative differs from general brand content

Experience producing performance creative for Meta is highly valuable.

Copy and messaging

You do not need to be a specialist copywriter.

You should have good instincts for:

• Advertising headlines
• Hooks
• Calls to action
• Short-form ad copy
• Product messaging
• Feature communication
• Benefit-led copy

You should be able to combine words and visuals into a clear creative idea.

How we work

Blazon works across multiple fast-moving clients and product launches.

You may be developing advertising for one product, a landing page for another and a visual identity for a new client within the same week.

We value people who can:

• Work independently
• Move quickly
• Manage multiple projects
• Communicate clearly
• Take ownership
• Research before designing
• Develop multiple creative routes
• Respond intelligently to feedback
• Explain creative decisions
• Keep files and workflows organised
• Work collaboratively with other designers and specialists
• Maintain a high level of craft while working efficiently

You will have access to additional designers and specialist 3D, motion and development support where required.

You should still be comfortable personally taking creative from concept through to finished design.

Who you are

• A strong graphic designer with excellent visual taste
• Creative and naturally curious
• Interested in advertising, branding and product launches
• Comfortable developing ideas as well as executing them
• Highly capable in Figma
• Confident using Photoshop and Illustrator
• Already experimenting seriously with generative AI
• Interested in how AI is changing creative production
• Comfortable working across multiple brands
• Commercially aware
• Interested in what makes advertising effective
• Able to work from strategic direction without needing every design decision prescribed
• Proactive and organised
• Strong communicator
• Reliable when working remotely
• Comfortable presenting and explaining your creative thinking
• Excited by ambitious consumer products, technology and new ideas

Skills and experience

We are ideally looking for someone with around 3 to 5+ years of professional creative or graphic design experience.

You should have:

• 3+ years of professional graphic design or creative design experience
• A strong portfolio of personally executed commercial work
• Excellent graphic design fundamentals
• Strong Figma skills
• Professional Photoshop and Illustrator experience
• Experience producing advertising or campaign creative
• Experience with paid-social or digital advertising
• Experience with branding and visual identity
• Experience designing landing pages or digital experiences
• Experience using generative AI within a design workflow
• Good visual research skills
• Strong attention to detail
• Professional written and spoken English
• The ability to work independently and manage deadlines
• The ability to take feedback and improve work quickly

Agency, studio, DTC, ecommerce, consumer technology or product-launch experience is particularly relevant.

What you'll get

• Ongoing creative work across ambitious international brands and product launches
• Exposure to consumer technology, innovation and future-facing products
• The opportunity to work across advertising, branding and digital
• A broad creative remit
• Space to develop ideas and personally execute them
• Access to specialist designers, motion, 3D and development support
• The opportunity to work closely with strategy and performance teams
• A remote working environment
• The ability to grow into a larger creative role as Blazon expands
• The opportunity to experiment with new AI creative tools and workflows as part of real commercial projects

Applying

Please include:

• A link to your portfolio
• Your current location
• Your availability
• Your hourly rate
• Examples of AI-assisted creative work, if available
• Send any additional portfolio work

We will prioritise candidates whose portfolios demonstrate strong graphic design craft, original creative thinking and practical experience using modern AI tools within real design workflows.