Product Marketing Manager, Unannounced Game | London, UK
Team Name Job Title: Product Marketing Manager, Unannounced Game | London, UK Requisition ID R026372 Job Description Job Title: Product Marketing Manager, Unannounced Game Reporting to: Senior Director, Product Marketing Department: Global Marketing Contract Length: 6 months Start Date: January, 2026 Location: London, UK Your Mission Blizzard Entertainment is looking for a passionate, strategic, and effective Product Marketing Manager for a 6 month contract to support go-to-market planning and execution for an unannounced free-to-play title. As a member of the Product Marketing Team, you will help shape the marketing foundation ahead of global launch, developing player insights, supporting validation testing, and establishing strong rhythms to ensure a successful launch and beyond. The ideal candidate will bring deep F2P experience and a track record for building and executing breakthrough marketing campaigns that are grounded in audience insights and deliver measurable business impact. This role will partner closely with cross-functional teams to define and execute best-in-class live service marketing strategies. This is a 6 month temporary position. Key Responsibilities Pre-Launch Strategy & Market Validation
- Define and execute the pre-launch marketing strategy and go-to-market roadmap leading up to launch.
- Partner with product, consumer insights, UA, and analytics teams to design and execute key validation tests to inform positioning, messaging, and creative strategy.
- Translate learnings into actionable marketing strategies that strengthen launch readiness and ensure our campaign is well poised to break through the noise.
- Build frameworks that set up the title for a successful launch and sustainable live operations.
- Drive end-to-end go-to-market (GTM) planning and execution for an upcoming title, from pre-launch milestones through post-launch live service campaigns, ensuring every beat of the campaign is insight-driven and business-impactful.
- Inspire innovative, insight-driven creative that captures attention and differentiates the game in a crowded marketplace.
- Partner with cross-functional stakeholders to ensure a cohesive global launch and live service strategy, ensuring all campaign touchpoints are consistent with brand identity, resonate with the target audience, and contribute to key KPIs.
- Develop and operationalize a comprehensive launch campaign, balancing brand awareness, player acquisition, and engagement objectives.
- Establish clear KPIs for launch and live service performance; guide testing and measurement to ensure strong performance across paid, earned, and owned channels.
- Collaborate closely with the live ops and CRM teams to transition seamlessly from launch into a sustainable cadence of live service marketing, focused on retention, engagement, and growth.
- Serve as the connective tissue between product, creative, community, UA, and communications teams, ensuring alignment across all phases of planning and execution.
- Lead regular cross-functional meetings and roadmap syncs to identify low-lift, high-impact marketing opportunities tied to in-game content and player motivations.
- Champion a culture of creative experimentation, shared ownership, and data-driven decision making.
- Establish a test-and-learn framework across all strike phases.
- Leverage insights to drive campaign iteration, audience targeting and creative optimization.
- Conduct retros to capture learnings and continuously improve marketing performance and player engagement.
- 8+ years experience in free-to-play product marketing, ideally in pre-launch and live service phases.
- Bachelor’s degree in marketing, business, economics or a related field.
- Strong understanding of market validation testing, including soft launches, creative testing, and research projects.
- Demonstrated ability to lead global launch campaigns from strategy to execution.
- Strong ability to collaborate across disciplines, synthesize insights, and lead initiatives from strategy to execution.
- Excellent communication, storytelling, and presentation skills with a passion for gaming and player engagement.
- Strong project management skills and attention to detail.
- London based is preferred.
- Company
- Blizzard Entertainment
- Location
- London, UK
- Posted
- Company
- Blizzard Entertainment
- Location
- London, UK
- Posted