CRM Campaign Specialist

CRM Campaign Specialist Location: Hybrid working, Central London offices, 10 days in every month.Salary: £43,000 - £52,000 plus 10% bonus, pension, healthcare, life assurance, etc.

The role you’ll be taking on is a specialist role which will bias towards CRM campaign planning and campaign management, including the execution of multi-channel marketing strategies and tactics with the goal of achieving customer value growth and engagement.

The emphasis will be on CRM strategies, ownership of the campaign calendar, management of campaign briefs, coming up with the concepts and ideas behind what will become highly personalised and sophisticated CRM journeys - leading on the process of getting campaigns organised, assets in place, quality testing and optimisation.

The channels are all digital with email marketing being lead, followed by onsite, in-app messaging, push notification and SMS.

To say you'll be in a data rich environment will be an understatement. You'll not only be working with a massive customer database that's bigger than most UK blue-chip firms could boast, but a relational data asset that's rich with transactional, lifestyle and behavioural data – and you'll be working with a dedicated data and analytics team on how to best leverage it to inform campaign strategies, target audiences, testing and optimising for performance. Coupled with its utilisation for personalisation within the campaigns themselves, working with a number of cutting edge AI personalisation tools.

You’ll be working on the campaign management side of thing. Coming up with the ideas, pulling everything together. Getting the assets in line, approving proofs, quality assurance, oversight of creative and going through the quality control process. There’s a regulatory oversight to many of the campaigns which requires an attention to detail, ensuring the company is pushing boundaries without breaking any rules.

This isn’t just a production line remit though. There’s a strong emphasis on having a voice. Considering the comms journey and plan. Appreciating whether what’s being proposed will achieve the desired business outcome.

If you have an idea which could lead to a better or more effective outcome. You’ll be encouraged to test that theory. It’s a very positive test and learn environment and ultimately the team’s ambition is to deliver a truly world-class CxM capability, and this means giving everyone the ability to influence. Test ideas. Try different things.

About the company

They’re a consumer champion brand and a digital economy darling. A brand that’s been around for quite some time and are a household name, whose brand is will be known and recognised by pretty much everyone!

A mission driven organisation who are highly creative and commercially sharp. The last couple of years have seen the business realise significant commercial success, culminating in consistent over-performance of commercial goals and objectives which have put the company in a very strong position going forwards.

Their offices are located in Central London, not far from Shoreditch and within easy reach of a number of tube stations.

It’s a hybrid working environment, on average it's 2 days in office a week. The option is there to do more if you like, and their office is very much a destination worth going to. Modern, plush, creative and inspiring. In a great part of town and you’ll be joining a team who are top of their game in this space.

Experience Needed

• Must have a solid background within a consumer CRM environment
• Good understanding CRM comms planning and CRM strategies, including journey planning
• Good project management skills, and the ability to bring all the elements necessary as well as quality control, test and optimise campaigns to ensure they reflect best in class and will deliver on business objectives
• Good knowledge of A/B testing and email journey enhancement/optimisation. With the ability to utilise the data from these to improve CRM strategies
• Have experience of working with personalisation tools like Jacquard, Movable Ink, Litmus, Dynamic Yield or similar types of tools.
• A real desire and mindset of ‘how can I make this better’ versus just churning out campaigns to meet deadlines – and not afraid to tear things up and start again if that’s what it takes to improve things.
• Have a solid understanding of things like dynamic content and personalisation, and how the different martech tools can be utilised in CRM campaigns to deliver bespoke, highly personalised and effective 1-2-1 customer communications

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree Recruiter | Blue Pelican