GTM Lead

Title: GTM Lead

Location: Remote (Greater Manchester, UK)

Salary: £40,000 per annum

Type: Full time

About us

Bordeaux & Burgundy, headquartered in New York, is a B2B SaaS, content-first marketing firm. We work with the world's most ambitious SaaS and technology brands. Building GTM engines, we help our clients clarify their positioning, learn their audience and generate demand through content marketing and channel distribution.

To date, we've driven over $10bn in acquisitions, $2bn+ in pipeline and thousands of new customers for our client brands across the FinServ, Healthcare Tech, and AI industries.

Where we stand apart from a sector increasingly dominated by volume promises and short-term tactics, is our belief that an agency partner develops B2B growth through long-term consistency – not in 5-step packages or false guarantees. We do not sell lead quotas, growth hacks, or templated playbooks. We build credible go-to-market engines designed to withstand scrutiny from founders, sales teams, and investors. We fundamentally believe in creating sustainable, compounding results over the long-term.

Today, we're partnered with the world's most prestigious VC/PE investor firms, government organisations, and leading technology companies, and are continuously recognised by the leading industry bodies: Forbes, The Drum, Campaign, Adweek, BIMA and more. We're known for world-class marketing ideas and execution.

Our team comprises multidisciplinary B2B marketing experts, known in their respective fields for elite expertise and mastery of sophisticated GTM models across channels. To join this elite team, we now seek a GTM Lead to strengthen our GTM department – bringing specialist expertise across CRM, marketing automation, MarTech operations, and reporting.

The Role

Our GTM department manages digital marketing projects across paid advertising (primarily LinkedIn Ads and Google Ads), CRM, email marketing and automation, and performance reporting. This hire is driven by a specific need: we are looking for someone whose core strength lies in CRM, marketing automation, MarTech operations, and reporting – the technical infrastructure that underpins effective B2B growth programmes.

This is a hands-on, execution-led role for someone who is deeply comfortable inside CRM platforms – building automations, managing workflows, architecting lead nurturing programmes, and ensuring attribution and reporting are watertight. You will work closely with our Marketing Managers and paid specialists to ensure that the CRM and martech layer of our clients’ GTM programmes is properly built, maintained, and optimised.

Paid advertising experience (particularly LinkedIn and Google) is useful and will be called upon, but it is not the primary focus of this role. The right candidate is first and foremost a CRM and automation specialist who can hold their own across broader GTM activity.

This role begins as a 6-month contract, with a genuine view to becoming a permanent position based on performance and business growth.

Location & Working Patterns

• Remote role – a hybrid model is likely to develop in Manchester as the business grows
• Must be based in the Greater Manchester area or commutable
• Regular in-person working with Manchester-based colleagues
• Occasional client meetings (UK, with occasional international travel)

Before You Apply

We respect your time. And once you join us, you’ll learn that we operate transparently and value getting to the point efficiently. As such...

This role is not for you, if any of these ring true:

• You are not based in, or within commutable distance of, Greater Manchester
• Your CRM experience is limited to basic functions – this role requires hands-on automation and workflow expertise
• You have not worked in a B2B marketing environment
• You rely on detailed task lists rather than owning your work autonomously
• You are uncomfortable presenting performance data or translating reporting into actionable insight
• You find fast-paced agency environments stressful rather than motivating

We are being deliberately transparent and upfront. The care we take of our team is of utmost importance to us, and every new member is held to the same high standards we expect of one another.

Working at Bordeaux & Burgundy

Honesty, integrity, logic and humour. If you value these in your workplace, you’ll fit in perfectly.

We take marketing very seriously – and the quality of service our clients receive, even more so. But we don’t take ourselves seriously. You’ll find no egos here.

Every teammate will help you solve challenges, respond quickly, treat you with respect, and support your professional growth. Our average employee tenure is 2.8 years and, as a four-year-old company, we’re proud of that. People stay because they own the work, share in long-term success, and are part of a genuinely game-changing professional experience.

What You'll Do

CRM/Automation/MarTech

• Own and manage CRM and reporting projects across multiple B2B SaaS client accounts
• Build and maintain marketing automation workflows, lead nurturing sequences, and lifecycle programmes
• Architect MQL → SQL frameworks and ensure CRM data hygiene, segmentation, and list management are to a high standard
• Oversee email marketing campaigns including strategy, build, testing, and performance review
• Manage MarTech integrations and contribute to platform implementation projects

Reporting and Attribution

• Build and maintain performance dashboards and reporting infrastructure across client accounts
• Own attribution setup and ensure conversion tracking is properly configured
• Translate performance data into clear, commercial insight for clients and internal teams
• Work with Marketing Managers to deliver regular performance reviews and strategic recommendations

Paid Advertising (PPC and Paid Social)

• Support paid media activity across LinkedIn Ads and Google Ads where required
• Collaborate with paid specialists on campaign strategy and ad programme builds

What You'll Bring

• 5+ years’ experience in a B2B marketing role with a strong focus on CRM, automation, and/or MarTech
• Proven hands-on experience with CRM platforms – HubSpot is strongly preferred; Salesforce, Marketo or Attio experience also valued
• Experience building marketing automation workflows, email programmes, and lead nurturing sequences
• Strong understanding of attribution, conversion tracking, and B2B reporting
• Comfortable working with reporting and dashboard tools (e.g. Databox, GA4, or similar)
• Paid advertising experience (LinkedIn Ads and/or Google Ads) is a plus, not a requirement
• Ability to manage multiple clients and projects simultaneously with strong organisational skills
• A commercial mindset – focused on outcomes and pipeline impact, not just platform activity

We anticipate successful candidates will have held roles such as:

• Digital Marketing Manager
• Marketing Automation Manager
• CRM Manager
• MarTech Manager
• Email Marketing Manager
• Growth Marketing Manager
• Performance Marketing Manager

Tools & Platforms

• CRM and marketing automation – HubSpot (essential), Salesforce, Marketo, Attio
• Reporting and dashboarding tools (e.g. Databox, GA4, Tag Manager)
• Paid media platforms – LinkedIn Ads, Google Ads (advantageous)
• Notion, Monday.com or similar project management tools

Compensation and Benefits

• £40,000 per annum
• 28 days’ holiday (plus UK bank holidays)
• Discretionary company and individual performance bonuses
• Fully remote initially, with hybrid model expected over time
• Work-from-home equipment setup support
• Occasional UK and international travel

Hiring Process

To apply, please submit your CV.

• 15-minute screening call
• 1-hour online interview with our Founder and Creative Director
• 30-minute online meet-the-team session with members of our GTM department
• 30-minute in-person interview (Manchester) with our Head of Client Success

Equal Opportunity

Bordeaux & Burgundy is an Equal Opportunity Employer. We are committed to creating an inclusive recruitment process and working environment for all applicants and team members.

Agency submissions will not be considered.

This role does not offer visa sponsorship. Applicants must have the right to work in the UK.