Social Media Marketing Specialist

Content & Social Media Executive – Permanent

The Content & Social Media Executive will play a key role in driving brand growth, engagement, and demand across the company’s digital channels. This is a hands-on, creative role suited to someone who can both create high-quality content (photo & video) and manage social platforms with a commercial mindset.You’ll be responsible for producing engaging content that showcases our products, builds brand authority, and supports campaigns — while ensuring our social presence is consistent, relevant, and performance-driven.

Key Responsibilities:

Content Creation (Core Focus)

• Plan, shoot, and edit high-quality photography and videography for use across social media, website, and marketing campaigns
• Create content that showcases gaming PCs, components, setups, and lifestyle use cases
• Produce short-form video content (TikTok, Reels, YouTube Shorts) aligned to current trends and platform best practices
• Develop longer-form or campaign content where required (product launches, promos, brand pieces)
• Ensure all content aligns with brand guidelines and visual standards

Social Media Management

• Own the company’s social media channels (Instagram, TikTok, YouTube, Facebook, etc.)
• Plan and schedule content across platforms, ensuring consistency and frequency
• Monitor comments, messages, and engagement, responding where appropriate
• Identify trends, memes, and opportunities to increase reach and relevance
• Continuously optimise content based on performance and platform insights

On-Camera & Brand Presence

• Confidently present on camera for video content (product showcases, trends, explainer-style content)
• Record voiceovers and contribute to scripting where needed
• Help build a recognisable and consistent brand voice/personality across channels

Campaign & Commercial Support

• Work closely with Marketing to support campaigns, promotions, and key trading periods
• Create content that supports product launches, offers, and key commercial moments (e.g.
• Black Friday, new GPU releases)
• Align content output with wider marketing strategy (paid, email, website)

Performance & Reporting

• Track content and social performance using platform analytics
• Report on key metrics (engagement, reach, growth, conversions where possible)
• Identify what’s working and iterate quickly
• Contribute ideas to improve ROI from content and social activity

Skills & Experience

Essential

• Experience in content creation (photography & videography)
• Strong working knowledge of social media platforms (TikTok, Instagram, YouTube)
• Experience managing and growing social media accounts
• Confident being on camera and/or recording voiceovers
• Basic editing skills (Premiere Pro, CapCut, Final Cut, or similar)
• Good understanding of current social trends and content formats
• Organised and able to manage multiple projects at once

Beneficial

• Interest or knowledge of PC hardware/gaming industry
• Experience working in e-commerce or retail brands
• Understanding of performance metrics and content optimisation
• Basic graphic design skills (Photoshop, Canva, etc.)

Personal Qualities

• Creative but commercially aware — understands content needs to drive results, not just look good
• Proactive and full of ideas, but able to execute consistently
• Comfortable working in a fast-paced environment with changing priorities
• Confident, personable, and not afraid to be on camera
• Strong attention to detail and pride in output quality
• Team player who collaborates well with marketing, product, and commercial teams

What We Offer:

• Opportunity to shape and grow the brand’s social presence
• Creative ownership with real impact on business performance
• Exposure to a fast-growing e-commerce brand in the gaming space
• Staff discounts on PC hardware and custom-built systems
• Access to employee benefits scheme (retail, lifestyle, entertainment discounts)
• Clear progression into senior content, brand, or social leadership roles
• Company benefits programme

Hours: Monday – Friday, 8:30 am - 5:30 pm

Salary: £28,000 - £32,000 Per Annum DOE

Brampton Recruitment is an independent Commercial and Accounts & Finance recruitment agency working in partnership with employers spanning Stoke on Trent, Staffordshire, Cheshire, and the Greater Manchester region.