Marketing Campaign Manager (SaaS Experience only)

Job Title: SaaS Marketing Campaign Manager

Location: Hybrid (3 days in-office: Mon, Wed, Fri; 2 days WFH)

Salary: £40,000–£50,000

Start Date: January / Feb 2025

About the Role

We are seeking a Campaign Manager to drive high-quality, data-driven marketing campaigns targeting US enterprise clients with $300M+ in revenue. This role is pivotal in building brand awareness, generating high-intent Marketing Qualified Leads (MQLs), and supporting the broader 15-month marketing plan launching in January 2025.

This is a strategic, "slow burner" role focused on laying strong marketing foundations, not chasing immediate high-volume MQLs.

Key Responsibilities

• Plan, execute, and optimise multi-channel campaigns including PPC, SEO, paid social, email, and PR.
• Target Heads of Department and C-suite personas in enterprise US clients.
• Collaborate closely with the sales team to align campaigns with business objectives and drive sales-led outcomes.
• Analyse performance metrics to inform campaign decisions, ensuring all activity is data-driven.
• Develop compelling campaign content and creative that resonates with compliance and marketing audiences.
• Proactively propose new campaigns with clear business cases, expected ROI, and alignment with the overall marketing plan.
• Leverage AI tools to enhance productivity and campaign effectiveness.
• Work alongside internal teams and temporary agency partners, gradually building in-house expertise.

Success Metrics

• Primary: Generate high-intent MQLs that convert to Sales Qualified Leads (SQLs).
• Secondary: Increase engagement (opens, clicks, content interaction) and strengthen brand presence.

Required Skills & Experience

• Proven experience planning and executing integrated campaigns across multiple digital and traditional channels.
• Strong strategic thinking and ability to justify campaigns with measurable business impact.
• Data-driven mindset with a focus on actionable insights.
• Comfortable working in a sales-led environment, linking marketing success directly to revenue.
• Collaborative approach; able to work closely with sales, creative, and product teams.
• Familiarity with AI tools to enhance campaign performance.
• Experience in B2B SaaS marketing, preferably targeting enterprise-level clients.

Team & Culture

• Work with a dynamic, data-driven, AI-focused marketing team, including:
• Head of Marketing
• Senior Marketing Manager (Product Marketing)
• Creative Lead (Animation, Video, Graphics)
• Senior Marketing Executive (Client Marketing, ABM)
• Culture: Energetic, autonomous, and open to new ideas. Team values humour, creativity, and individuals who own their work.

Logistics & Hiring Process

• Tech Stack: Zoho (transitioning to HubSpot), enterprise ChatGPT licenses.
• Hiring Timeline: CV submission Friday, 14 November or latest Tuesday 18th November
• Remote interview with Head of Marketing
• On-site interview for final selection and cultural fit

Why This Role

• Influence the growth and brand strategy of a SaaS platform targeting large US enterprises.
• Be part of a highly collaborative, creative, and data-driven team.
• Opportunity to make a direct impact on revenue generation and enterprise client engagement.