Head of Marketing & Sales Operations

JOB SPECIFICATION & RESPONSIBILITIES 

Head of Marketing & Sales Operations 

Location: Hybrid / preferably in the office if commutable distance (Head Office – Bromley, London) 
Type: Full-time, Permanent 

Overview 

Bromcom is a market leading UK cloud based integrated Management Information System (MIS) & Finance provider offering a One Stop Shop for schools, academies and Local Authorities.

We are a family owned business and are passionate about the core values on which the business has been built; loyalty, honesty, and offering true value to the education sector.  

We’re looking for an experienced, forward-thinking Head of Marketing & Sales Operations to lead our demand generation, brand development and GTM strategies, while streamlining sales operations to support scalable, data-driven growth. 

Role purpose 

This is a pivotal leadership role that bridges strategic marketing and commercial operations. You’ll manage a high-performing marketing team, oversee marketing performance, lead GTM campaigns, and drive alignment between marketing, sales, product and customer success. You will also take full ownership of sales operations. This includes pipeline management, CRM optimisation and reporting to ensure the commercial team is equipped to scale effectively. 

Responsibilities include: 

Marketing Leadership 

• Lead, develop and inspire the marketing team across content, digital, events, brand, and product marketing 

• Own and deliver the marketing strategy for customer acquisition, engagement and retention across schools, MATs and local authorities 

• Champion the Bromcom brand across touchpoints, ensuring consistent, compelling and audience-relevant messaging 

• Oversee the content calendar and campaign roadmap to align with product launches and market opportunities 

• Develop and deliver strategic PR and thought leadership, enhancing Bromcom’s profile as a trusted partner in education 

Sales Operations  

• Oversee the end-to-end sales funnel in D365, ensuring accurate forecasting and pipeline visibility 

• Define and track commercial KPIs across lead generation, conversion, onboarding and retention 

• Partner with Sales, Finance and Onboarding teams to align demand generation with capacity and delivery timelines 

Data & Performance 

• Report on key performance metrics across marketing and sales operations, driving insights into what’s working and what needs change 

• Own lead scoring, segmentation and lifecycle management strategies 

• Ensure marketing activities deliver measurable ROI and contribute to business targets 

Strategic Collaboration 

• Act as a key contributor to commercial strategy and cross-functional planning alongside senior leadership 

• Collaborate closely with Product, Customer Success and Support teams to ensure alignment on messaging, customer journeys and feedback loops 

• Represent marketing and sales ops in internal and external meetings, partner events and executive briefings 

What we’re looking for 

• Proven experience in a senior marketing or commercial role within SaaS, EdTech or B2B services 

• Track record of managing and mentoring marketing teams and leading across digital, brand, content, and events 

• Strong understanding of sales operations, CRM management, data analytics and commercial reporting 

• Confident in aligning marketing to revenue growth, supporting multi-stakeholder buying cycles, and developing content strategies for complex products 

• Creative, curious, and confident - able to balance strategic thinking with hands-on delivery 

• A clear communicator and inclusive leader who thrives in collaborative, agile environments 

Desirable but not essential 

• Experience marketing MIS, Finance or CRM systems within the education sector 

• Familiarity with D365, Power BI, and education frameworks or procurement routes 

Why join Bromcom? 

• Be part of a purpose-driven company improving outcomes for schools and students across the UK 

• Lead a growing, creative team, working on products that are genuinely making a difference 

• Competitive salary  

• Hybrid working  / preferably in the office if commutable distance