B2B Marketing Executive - Healthcare Software

Job Title: Marketing Executive

Sector: B2B Healthcare Software

Negotiable Salary: £30,000-£35,000 (plus comprehensive Benefits package).

Location: Hybrid, work from home, with two days per week from the company’s Chorley HQ in Lancashire (may consider a fully remote for exceptional applicants)

Are you an ambitious, commercially-minded marketer ready for more autonomy? We are looking for a proactive Marketing Executive to join a market-leading B2B Healthcare Software provider. In this role, you won’t just support—you’ll lead on key initiatives, taking ownership of campaigns, digital channels, and high-profile events.

The Role

This is a strategic and autonomous position designed for a self-starter Marketing Executive who balances creativity with analytical thinking.

Key Responsibilities

• Campaign Ownership: Plan and execute multi-channel campaigns (email, webinars, content) and develop compelling messaging.
• Digital & Content: Manage website updates, own the social media plan, and create engaging content including blogs, case studies, and videos.
• Lead Generation: Support the sales team by driving lead generation and optimizing customer journeys.
• Events & Coordination: Lead the delivery of trade shows, webinars, and industry events.
• Performance Tracking: Report on key marketing metrics and produce weekly market insight reports.

Key Attributes

• Experience: Minimum 3 years in a B2B marketing (experience of working in the Healthcare sector would be highly desirable).
• Mindset: Strong commercial awareness with a "customer-first" attitude.
• Organization: Proven project management skills with high attention to detail.
• Tech Savvy: Proficient in MS Office; experience with CMS (HubSpot/WordPress) or Adobe Creative Suite is a significant plus.
• Creativity: Ability to film/edit video or innovate with new marketing tools.

A full job description is available for applicants of interest.