Chief Executive Officer

Chief Executive Officer

BullionByPost / Gold.co.uk

Location: Birmingham (Office-based)

Contract: Full-time, Permanent

Package

• Competitive salary
• Performance bonus
• Meaningful equity

About BullionByPost / Gold.co.uk

BullionByPost and Gold.co.uk are among the UK’s leading precious metals businesses, built over many years on trust, integrity and outstanding customer service.

We help customers buy and sell gold, silver and precious metals with confidence. For many people, these are not ordinary purchases. They may be protecting savings, diversifying wealth, buying for the first time, or choosing something meaningful for the future. That responsibility matters.

The business now has annual turnover of more than £500 million, serves customers across the UK and Europe, and has substantial opportunity for further growth across e-commerce, digital marketing, customer acquisition, retention and international markets.

The Opportunity

We are looking for an exceptional Chief Executive Officer to lead the next stage of the business.

Although the title is CEO, this is very much a hands-on leadership role.

We are looking for someone who wants to run and improve a business in detail: customers, people, operations, systems, service, e-commerce, marketing, technology, risk and execution.

The right person will be close enough to the business to understand what is really happening, but experienced enough to build teams, raise standards and create long-term value.

They will take a particular interest in how customers find us, why they choose us, how effectively our websites convert, and how we build lasting customer relationships across digital and offline channels.

This is a role where reputation matters.

Long-term success comes from doing things properly: clear communication, fair dealing, secure processes, careful controls, excellent service and genuine integrity.

The right person will already have a strong track record of leading, scaling or improving a substantial commercial business, ideally with meaningful experience in e-commerce, digital marketing or a consumer-facing business.

They will be commercially experienced, operationally strong and able to make good decisions under pressure.

They will understand the commercial drivers of an e-commerce business, including customer acquisition, conversion, retention, brand, pricing, margin and lifetime value.

They will understand that growth matters, but trust matters more.

Technology, Data and AI

Technology, data and AI will be important in the next stage of the business.

We are looking for a leader who already understands the far-reaching impact AI will have on business, customers, service, decision-making, efficiency, marketing, personalisation, controls and the wider economy.

They do not need to come from an AI company, but they should be actively engaged with modern tools and able to see how technology, data and automation can create real advantage when applied with judgement.

They should be comfortable using data to understand customer behaviour, improve marketing effectiveness, strengthen conversion and identify new commercial opportunities.

In a trust-based business, technology must strengthen accuracy, accountability and customer confidence.

The right leader will understand both the opportunity and the responsibility.

We are looking for someone who can combine ambition with discipline.

Someone who can modernise and improve the business without losing the values that made it successful.

Someone who can strengthen the brand, improve the digital customer journey and help the business reach more customers without compromising trust or service.

Someone who understands that gold is one of the oldest stores of value in the world, but that the best businesses serving customers today must also use the best tools available.

The Ideal Candidate Will Bring

• A proven track record as a CEO, Managing Director or senior commercial leader
• Strong operational and commercial judgement
• High integrity and personal credibility
• Experience growing, improving or professionalising a substantial business
• Strong e-commerce, digital marketing or customer acquisition experience
• A clear understanding of brand, conversion, retention and customer lifetime value
• Experience using customer and commercial data to improve performance
• Excellent people leadership and team-building ability
• A deep understanding of customer trust, service and reputation
• The willingness to be hands-on where it matters
• A practical understanding of how AI, automation and data can improve a business
• Clear communication and calm decision-making
• The ability to balance growth, risk, service and long-term value

Experience

Experience in precious metals is not essential.

Experience in e-commerce, digital marketing, financial services, luxury goods, high-value retail, technology-led operations, regulated markets or another customer-focused business would be highly relevant.

We would be particularly interested in candidates who have led a substantial online business, built an effective marketing and customer acquisition function, improved digital conversion, or grown a trusted consumer brand.

Why Join Us?

This is a rare opportunity to lead a trusted, established and ambitious business in a market where confidence, clarity and long-term thinking matter more than ever.

There is significant scope to improve the digital customer journey, strengthen marketing capability, develop the brand, deepen customer relationships and grow the business across the UK and internationally.

Above all, we are looking for a leader who can build on what already works, raise standards further, and help shape the future of one of the UK’s leading precious metals businesses.

Practical Bits

• The role is based in our Birmingham office.
• Flexibility exists when needed, but this is not a remote role. We move faster together.
• Package includes competitive salary, performance bonus and meaningful equity.

Interested?

If you want a comfortable corporate role with a narrow job description, this probably isn’t for you.

If you want to lead a £500m+ e-commerce business, put AI and technology to work, build a better customer experience and leave a real mark, we should talk.