B2B Field Sales Executive - Payments & Loyalty for Local Businesses (City of London)

Location: Central London

Salary: £25,000 - £34,000 (dependent on experience) + OTE Bonus

About Us

At Burdi, we’re helping small businesses fight back against big chains. Our payments and rewards app gives independent cafés, shops, and services a smarter, more affordable way to grow customer loyalty — powered by AI and designed for local discovery. Our start-up is live, growing fast and looking for an ambitious field sales rep to accelerate our expansion across central London.

What You’ll Be Doing

• Prospect and onboard local venues — cafés, grocers, salons, and more
• Own the full sales cycle: outreach, pitching, closing, onboarding
• Spend most of your time out in the field in central London, walking the high street, meeting owners face-to-face, and building real relationships
• Manage your pipeline and hit monthly targets — this is a high-energy role
• Share feedback from the front lines to help shape our playbook and product
• Work side-by-side with the founders, influencing not just sales but how the company grows from the ground up

Why Join Us?

• Start-Up: You enjoy working in a fast-paced multi-faceted environment
• Ownership: You’ll own deals from day one and see your impact immediately
• Growth: Learn from a small team of experienced founders and help shape how we scale merchant sales
• Equity & Bonuses – Share options + performance rewards
• Real mission – Help small businesses thrive and build stronger high streets
• Innovation: Work on a product that blends payments, loyalty, and AI – nothing else like it in the UK market

You Should Apply If

• You’ve got at least 1–5 years of B2B or field sales experience
• You’re a confident closer with a track record of hitting targets
• You love being on the ground, meeting people, and owning your own pipeline
• You live in London or Greater London and are available for daily venue visits
• You’re passionate about local business, tech, or loyalty

Bonus If You Have

• Experience selling to small businesses in field sales and knowledge of London neighbourhoods
• Previous experience at a startup or in a role where you had to build the process as you went