Digital Growth Marketing Lead

Build a marketing engine that actually drives growth

This is a senior role with real ownership. You will shape how digital drives pipeline at Bytes, moving us from activity to impact. If you want to lead a measurable growth engine, not manage channels, this role gives you the scope to do it

The mission

Bytes is evolving how it goes to market. We are shifting from event-led marketing to a connected, campaign-led demand engine aligned to how B2B buyers buy. This role exists to make digital central to that shift. You will ensure our website, journeys and campaigns convert intent into qualified pipeline and clear commercial outcomes.

What you will deliver in your first 6–12 months

• Turn the website and digital journeys into a consistent source of qualified demand Increase conversion rates across key digital touchpoints
• Connect campaigns, digital activity and CRM to create clear pipeline visibility
• Improve lead qualification so Sales sees fewer, better opportunities
• Build a measurable link between marketing activity and revenue outcomes
• Bring structure and discipline to campaign execution and performance tracing
• Influence senior stakeholders to align around a demand-led model

What you need to succeed

• Strong experience leading digital or growth marketing with accountability for results
• Proven track record improving conversion, pipeline quality and revenue imact
• Deep understanding of web experience, user journeys and optimisation in B2B
• Experience working in campaign-led or demand-led environment
• Commercial mindset with the ability to connect marketing to sales outcomes
• Confidence working across CRM and marketing automation as part of an end-to-end model

Why Bytes

We are a fast-growing technology business with over 800 people and a clear growth plan. We help organisations modernise and transform through technology, and we move at pace to deliver results

You will get

• Real ownership of a core growth lever, not a narrow channel remit
• Senior visibility and the opportunity to shape how marketing operates
• A collaborative, people-first culture with strong internal mobility
• Investment in your development as the business scales
• The chance to make a visible impact on how we grow and compete

If you want to build a digital growth engine that delivers measurable business impact, we would like to hear from you.