Digital Marketing & AI Apprentice

This is a chance to be at the heart of a transformational content and marketing strategy that will make Clearview the most known and trusted brand in the machine vision industry.

As our apprentice, you’ll be creating real content that drives real business growth, working directly alongside our Managing Director and Sales Director.

Content Creation & Blogging - This is the single most important part of the role. You’ll be responsible for producing a steady stream of educational, trust-building content for the Clearview blog and website:

• Work with our Sales Director and engineers to gather technical knowledge and customer insights, then transform these into clear, engaging blog articles
• Create articles that answer the real questions our customers are asking - covering pricing transparency, product comparisons, honest reviews, common problems, and best-in-class guides
• Optimise all content for search engines (SEO) and AI discoverability
• Manage the editorial calendar, ensuring we publish consistently and hit our weekly content targets
• Target: Build from 1-2 articles per week to 3 per week by month 10

Video Production & Editing - Video is central to our strategy. You don’t need to be a professional videographer on day one, but you’ll develop these skills rapidly.

Film our engineers and sales team answering customer questions, demonstrating products, and sharing expertise in our Insights Test Lab:

• Edit videos for YouTube - adding intros, captions, thumbnails, and calls-to-action
• Cut longer videos into short clips (30-60 seconds) for LinkedIn and YouTube Shorts
• Help organise and produce monthly webinars, managing registration, live production, and post-event content repurposing
• Target: Build from 1 video per week to 2 per week by month 10

Social Media Management:

• LinkedIn is our primary platform. Schedule and publish 3-4 posts per week: article snippets, video clips, team spotlights, industry insights, and event coverage
• Help the MD and Sales Director craft personal LinkedIn posts that build their thought leadership presence
• Manage our YouTube channel: organise playlists, optimise titles/descriptions/tags, and track performance
• Engage with our audience: respond to comments, participate in industry conversations, and build community

Email Marketing:

• Build and send a monthly Clearview newsletter featuring latest articles, upcoming webinars, product news, and a personal note from leadership
• Set up and manage email nurture sequences for different customer segments (OEMs, system integrators, end users)
• Manage list segmentation and ensure GDPR compliance

Analytics, Reporting & AI Tools:

• Track and report on key performance metrics: website traffic, content engagement, lead generation, social media growth, and email performance
• Produce a monthly performance report for the Revenue Team (MD, Sales Director, and yourself) to review
•  Monitor how Clearview appears in AI-generated search results (Google AI Overviews, ChatGPT, etc.) and recommend improvements
• Use AI tools (e.g., ChatGPT, Claude, Canva AI, analytics tools) to assist with content drafting, graphic design, data analysis, and campaign optimisation

Website Support:

• Update and improve website content, including product pages, landing pages, and the Knowledge Hub
• Help build and maintain a Learning Centre that organises content by topic and buyer stage
• A/B test landing pages, calls-to-action, and form placements to improve conversion rates
•  Our website is built on Shopify - experience with Shopify or similar CMS platforms would be an advantage but is not essential

• Communication skills
• IT skills
• Attention to detail
• Organisation skills
• Problem solving skills
• Analytical skills
• Logical
• Team working

• English GCSE, grade 4/C (Essential)
• Maths GCSE, grade 4/C (Essential)