Marketing Manager
Digital Experience and Optimisation Manager required for a travel-industry-focussed company, based in London. They are looking for an experienced digital specialist with expertise in UX, CRO, customer journeys and marketing technology. Competitive salary of 50-55K plus benefits, with hybrid working of 3 days in the office and 2 from home.
Digital Experience and Optimisation Manager - Responsibilities:
- Lead digital experience, UX/UI and optimisation across a portfolio of B2B and B2C brands.
- Develop customer journeys; supporting engagement, lead generation, audience growth and personalisation.
- Drive CRO across websites and landing pages through testing, analysis and continuous improvement.
- Monitor digital performance, customer behaviour and analytics, providing insight and recommendations to senior management.
- Work with Partner Marketing on email, SMS and social activity.
- Manage and develop a team of digital professionals while working closely with design and development teams.
Digital Experience and Optimisation Manager - skills required
- Strong experience in digital marketing, UX/UI, CRO or website optimisation, crucially within the travel industry.
- Knowledge of customer engagement platforms and marketing automation
- Commercial and analytical approach with a strong understanding of digital performance, lead generation and customer data.
- Excellent communication skills and previous team leadership or mentoring experience.
Digital Experience and Optimisation Manager - Additional information
- London location with 3 days office / 2 days home working.
- Competitive salary plus pension and 25 days holiday + bank holidays.
- Opportunity to shape digital strategy
- Supportive culture with regular social events
If you are an experienced digital optimisation professional looking for a role with genuine ownership and influence, please send your CV to (url removed)