Anexceptionalopportunityforastrategicandhands-onmarketertoshapegrowthinadata-led,product-centricenvironment.
Ourclient,aleaderinthepropertytechspace,isseekinga Growth,Product&InsightsLead witha strongProduct-LedGrowth(PLG)background ,proven datainsightscapability ,andtheabilityto designanddeliverend-to-endmarketingplansthatdriveuseractivation,conversion,andretention .
TheRole
Thisnewlycreatedrolesitsattheintersectionofproduct,marketing,anddata.YoullleadthechargeinembeddingPLGframeworks,harnessdatatoinformstrategy,andtakeownershipofintegratedmarketingplansfromcreationtoexecution,allwiththegoalofdrivingmeasurablegrowth.
KeyResponsibilities
LeadthedevelopmentandrolloutofacomprehensivePLGstrategyacrossplatformsandservices
Usebehaviouralandperformancedatatoidentifykeytriggersforuseractivation,retention,andexpansion
CreateanddeliverintegratedmarketingplanstoachievegrowthtargetsacrossB2BandB2Caudiences
Optimisedigitalfunnelsthroughdata-drivenCROstrategiesandA/Btesting ...