Senior Marketing Data Analyst

Senior Marketing Data Analyst

Role: Senior Marketing Data Analyst
Specialism(s): MMM (Marketing Mix Models), Experimentation, Geo-Testing, A/B Testing, SQL, Data Warehouse, Snowflake, Python/R, Statistical Analysis, Stakeholder Engagement, Communication, Presentation Skills
Type: Contract, Inside IR35
Location: London (Hybrid)
Start: ASAP / Urgent
Duration: 6+ Months
Pay Rate: £500+ per day (Market Rates)

Senior Marketing Data Analyst

CPS Group UK are delighted to be working with a leading, global organisation to appoint a Senior Marketing Data Analyst for an initial 6-month duration. Being a key member of the EMEA Analytics & Insights team, this role is critical to the evaluation of strategic marketing initiatives to drive acquisition and improve retention.

The Marketing Data Analyst will bring expertise in Marketing Analytics and will drive the development, design and implementation of Marketing Mix Models (MMM), Experimentation & Geo-Testing as well as providing recommendations and strategic guidance on media mix optimisations.

Role Requirements

* Collaborate with cross-functional teams including Marketing, Finance and Research to identify key measurement opportunities across markets and build marketing measurement roadmaps.
* Drive the development, design and implementation of Marketing Mix Models (MMM), Experimentation and Geo Testing to understand the incremental impact of marketing investments.
* Partner with Analytics teams globally on model alignment and on-going development of marketing measurement methodologies.
* Provide impactful recommendations and strategic guidance on media mix optimisations to influence budget allocation for future marketing campaigns.
* Liaise closely with third-party media owners and be across past and upcoming media plans.

Required Skills & Experience

* Demonstrable experience working as a Data Scientist, Data Analyst or Marketing Data Analyst
* Highly proficient in SQL
* Exposure to Data Warehousing technologies (e.g. Snowflake)
* Excellent technical proficiency in statistical analysis tools - Python and/or R
* Proven experience and strong knowledge of regression analysis including MMM and A/B Testing
* Strong verbal and written communication skills
* Proven experience engaging with and managing senior stakeholders

For more information or immediate consideration for this opportunity, please contact Charlie Grant at CPS Group UK on (phone number removed) or email (url removed)

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