CRM Specialist

CRM Specialist

London - Hybrid

My client is a fast growth B2B Fintech who are entering an exciting phase in their journey after £50M funding round from UK VC.

They have a unique lending & embedded finance solution giving them 2 strong routes to market along with industry recognised technology & brand to match.

As they are moving from start up through to scale up we are seeking a data-oriented CRM Specialist to lead and enhance my clients email marketing and CRM initiatives.

This position is ideal for an individual who is enthusiastic about crafting personalised, data-driven customer experiences and excels at transforming insights into actionable strategies while implementing CRM solutions using top-tier tools like Braze.

You will be both a strategic thinker and a proactive executor, capable of developing a lifecycle journey from the ground up, and then analysing the metrics to optimise performance.

Key Responsibilities:

• Develop and oversee engaging email communications ranging from informative newsletters to intricate customer lifecycle journeys.
• Take full ownership of the process: from crafting copy and visuals to executing segmentation, conducting tests, deploying campaigns, and analysing results.
• Design intelligent, scalable, and adaptive customer journeys utilising Braze features (including Canvas, Liquid, segmentation, and more).
• Utilise real-time data to ensure messages reach the right audience at the perfect moment, through the appropriate channel.
• Monitor and evaluate CRM campaign success, email metrics, and customer engagement statistics.
• Transform data into practical insights - consistently test, learn, and refine strategies to enhance outcomes.
• Provide transparent reporting on the CRM's influence throughout the customer journey, from engagement to retention.
• Serve as the primary Braze authority within our organisation, maximising the benefits of the platform.
• Investigate new Braze functionalities and integrations to foster innovation in our customer communication strategies.

Requirements

• Experience within the Fintech B2B Ecosystem e.g. Lending, BaaS or Payments
• A minimum of 2 years of hands-on experience in CRM and Email Marketing with successful campaign design for customer engagement and retention.
• Expert knowledge of Braze, including advanced features like Canvases, Liquid logic, segmentation techniques, and data integration.
• Strong understanding of customer lifecycle marketing and retention strategies for nurturing leads and enhancing loyalty.
• Proficient in HTML and CSS for email creation and optimisation, able to modify templates for visual appeal and functionality.
• Data-driven mindset with strong analytical skills to interpret data and derive actionable marketing insights.
• Skilled in A/B testing, audience segmentation, and personalisation strategies for tailored customer experiences.
• Passionate about CRM, keeping up with trends and best practices to improve customer relationships and drive business growth.