Group Marketing Director

Group Marketing Director // VP of Marketing

Location: Darlington – full-time

Department: Commercial

Type: Full-time, Permanent

About the role:

The Group Marketing Director will define and lead our global marketing strategy, strengthen our brand, drive demand, and build a high-performing team that accelerates revenue growth. This role is critical to shaping CameraMatics' identity over the next 3–5 years: a bold, confident, industry-defining technology brand.

Role Summary

The Group Marketing Director owns:

Þ Global marketing strategy

Þ Pipeline lead creation & acceleration

Þ Brand, content & narrative transformation

Þ Digital & performance marketing

Þ Social media expansion & industry presence

Þ Hypergrowth brand awareness and growth

Þ Field marketing & partner co-marketing

Þ Leadership of a growing global marketing team

This is a senior, highly strategic, and execution-capable role. You must be equally comfortable setting long-term strategy and diving deep into campaign optimisation, social performance, pipeline metrics, messaging, and creative output.

A major focus of this role is to change the industry narrative, differentiate CameraMatics from legacy telematics providers, and build a bold, modern, premium brand that resonates with enterprise buyers, fleet operators, drivers, and industry influencers.

Key Responsibilities

1. Global Marketing Strategy & Market Expansion

• Develop and execute a unified global marketing strategy aligned to revenue targets and regional growth plans (UK, EU, US).
• Build integrated campaigns across demand generation, digital, brand, content, PR, field marketing, and strategic partnerships.
• Localise messaging and campaigns for key markets while maintaining a consistent brand identity.
• Define marketing priorities for emerging target sectors (GSE/aviation, construction, waste, transport associations, utilities).

2. Pipeline Creation, Acceleration & Revenue Alignment

• Own global pipeline generation and acceleration targets.
• Partner with CRO, Sales Directors, Enterprise CSMs, and SDR leadership to ensure pipeline coverage and conversion.
• Build a predictable demand engine using:
• Paid acquisition
• Organic + social media
• Video-led content
• Industry thought leadership
• ABM/ABX for key enterprise accounts
• Diagnose pipeline gaps and deploy targeted marketing interventions to increase velocity and reduce sales cycle time.

3. Narrative, Brand Positioning & Category Creation

• Lead a bold brand repositioning to establish CameraMatics as the premium AI-driven fleet safety and operations platform.
• Evolve messaging to focus on safety, intelligence, automation, risk reduction, predictive insights, and driver wellbeing.
• Ensure a clear, differentiated brand story across markets, sales motions, and product launches.
• Oversee visual identity, tone of voice, and overall narrative consistency across all channels and teams.

4. Content, Video & Social Media Leadership

• Set the global content and video strategy, with a shift towards bold, high-quality, high-frequency video.
• Coach the Global Content & Video Manager to deliver industry-defining creative output.
• Transform CameraMatics’ social presence through aggressive follower growth, engagement, and industry reach—especially on LinkedIn and YouTube.
• Oversee development of:
• Case study films
• Product walkthroughs
• Thought leadership series
• Executive brand-building
• Ensure content supports brand, pipeline, sales enablement, and customer advocacy.

5. Digital, Performance & Analytics

• Lead global digital strategy across SEO, GEO (AI discoverability), paid search, paid social, retargeting and CRO.
• Implement high-quality dashboards tracking:
• Pipeline contribution
• CAC, CPL, ROAS
• Organic search performance
• Social media growth & engagement
• Content asset attribution
• Own global marketing KPIs and model forecasting for Board-level reporting.

6. Field Marketing, Events & Partnerships

• Build a global field marketing engine with strong presences at major transport, logistics, construction and GSE events.
• Lead marketing elements of strategic partnerships (OEMs, telematics, industry associations, integrators).
• Align event strategies with ABM, sales priorities, and pipeline acceleration requirements.

7. Team Leadership & Organisational Development

• Build, mentor, and lead a multi-disciplinary marketing team across regions.
• Create a high-performance culture grounded in accountability, clarity, creativity, and data.
• Develop operating rhythms, campaign processes, and cross-team collaboration frameworks.
• Identify future team needs: demand gen, digital, content, product marketing, regional marketing, analysts.

8. Budget, Tools & Operational Excellence

• Own the global marketing budget and allocate investment to maximise ROI.
• Oversee selection, ownership, and optimisation of marketing technology (HubSpot, analytics, creative tools).
• Ensure all campaigns are delivered on time, on brand, and aligned to revenue goals.

Qualifications & Experience

• 8+ years of B2B marketing leadership, ideally in SaaS, telematics, fleet technology, logistics, AI, or mobility sectors.
• Proven experience scaling marketing across Europe and/or North America.
• Strong track record in pipeline ownership, demand generation and revenue alignment.
• Deep understanding of digital marketing, ABM/ABX, social media growth, and brand strategy.
• Experience managing creative and performance marketing teams.
• Excellent stakeholder management; able to influence C-level leaders and cross-functional partners.
• Demonstrated ability to build differentiated, bold, industry-challenging brands.
• Data-driven mindset with strong analytical capability.
• Experience in a scale-up environment preferred.

Leadership Competencies

• Bold Storytelling: Challenges industry norms; elevates messaging beyond functional product features.
• Strategic Accountability: Owns the number; ensures marketing contributes materially to revenue.
• Operational Excellence: Builds process, clarity, and repeatability across a fast-scaling organisation.
• Agility & Pace: Works with urgency, embraces iterative execution, and moves quickly.
• Cross-Functional Influence: Creates alignment between Marketing, Sales, CS, Product, and Delivery.
• Outcome Ownership: Sets clear targets and takes responsibility for achieving them.

What We Offer

• Competitive executive compensation package.
• Ownership of the global marketing function during a transformational growth phase.
• Opportunity to move into a VP role
• Opportunity to reshape an entire industry narrative and build a globally recognised brand.
• Direct influence on company strategy and revenue performance.
• Hybrid working with international travel (UK, EU, US).
• Work alongside a high-calibre leadership team during a major scale-up phase.