Business Development Executive
About the Role
The Business Development Executive plays a key role in driving revenue growth for Canapii by owning the full top-of-funnel process across their territory. This is a senior individual-contributor role responsible for building a strong pipeline of qualified opportunities through strategic prospecting, relationship-building and collaboration with Account Executives and Marketing.
You will be expected to operate with a high degree of autonomy, making informed commercial decisions daily to consistently exceed quarterly and annual sales targets. Outreach will be conducted primarily via phone, email, social channels and tailored multi-touch campaigns.
Key Responsibilities
- Act as a proactive member of the Sales, Customer Success and Marketing teams, contributing ideas for campaigns, messaging themes and prospecting strategies.
- Develop and execute territory-specific prospecting plans aligned to overall revenue objectives.
- Support the delivery of sales plans and conversion of opportunities.
- Identify, engage and qualify decision-makers and key buying influencers, confirming budget, need and timeline.
- Set high-quality meetings and smoothly transition qualified opportunities to Account Executives.
- Build and nurture long-term relationships with prospects through consistent, value-driven communication.
- Create compelling, personalised outreach across phone, email and written formats that resonates with senior business and technology leaders.
- Support and follow up on corporate marketing initiatives and campaign activity.
- Maintain exceptional CRM hygiene – ensuring all prospect data, communications, notes and documents are accurate and fully logged.
- Track performance against KPIs and provide regular insight into pipeline health, trends and opportunities for improvement.
Skills & Experience
- Minimum 3 years' experience in a Business Development, Sales Development or similar B2B role (SaaS / technology experience highly desirable).
- Proven track record of consistently generating and qualifying high-value sales opportunities.
- Confident engaging C-level and senior stakeholders, with the ability to think on your feet and tailor conversations in real time.
- Strategic mindset – able to combine activity-based metrics with thoughtful pipeline management.
- Strong written and verbal communication skills in English.
- Highly organised, self-motivated and able to work independently in a fast-paced, scale-up environment.
- Analytical, customer-focused and solutions-driven with a consultative selling approach.
- High energy, professional presence and a positive, resilient attitude.
What We Offer
- Competitive compensation package.
- Hybrid working environment with a mix of remote and office-based work.
- All necessary work tools provided.
- Opportunity to play a pivotal role in a fast-growing global technology business with a supportive, inclusive culture where your ideas genuinely matter.
Canapii is an equal opportunities employer. We encourage everyone to be their authentic selves and believe that diversity of thought is what drives innovation and success.