Sales Development Representative SDR

About the job

For the past 18 months, we've been proud to work with a business who's on a serious growth curve - using AI to solve a very real, tangible issue for some of the biggest brands in the world.

Backed by investment, a strong client base, and a mature marketing engine, the challenge now isn’t demand — it’s keeping up with it. That's why we’re looking for a Sales Development Representative to sit at the heart of the commercial team, working day-to-day with the Founder & the Head of Commercial, and playing a critical role in turning interest into revenue.

This isn't your typical SDR role. It’s a high-impact position for someone who wants to:

• Own and shape the early sales process
• Learn how a modern GTM engine really works
• Progress quickly into a closing role
• Be part of a business using AI for true business benefit

Before you read further, please note this is a role based in Cardiff (minimum 3 days a week in-person).

The role:

You’ll sit between marketing and sales, taking ownership of early-stage pipeline.

That means:

• Following up and qualifying inbound leads generated by marketing
• Nurturing prospects and managing the pipeline intelligently
• Running your own outbound activity (email, LinkedIn, calls)
• Testing and refining messaging, sequences and approaches
• Working closely with the Founder on deals, positioning and strategy
• Feeding real-world insight back into marketing and GTM decisions

Over time, you’ll start to take on your own deals, with a clear pathway to Account Exec.

The person:

We care far more about potential than polish.

You’ll likely have:

• 2+ years’ experience in B2B outbound sales (SDR / BDR / similar)
• Confidence across channels: phone, email, LinkedIn and in-person
• Strong commercial instincts and curiosity about how deals really happen
• High energy, resilience and a “figure it out” mindset
• Ambition to grow into a senior sales role, not stay an SDR forever

Experience in SaaS / tech / AI is helpful, but not essential. Hunger, intelligence and coachability matter more than logos on a CV.

The package:

• Competitive base salary £30K - £35K + uncapped commission
• Clear progression to AE
• Hands-on mentorship from experienced commercial leaders
• Exposure to investors, strategy and senior-level conversations
• Equity / long-term incentives available for the right person

If you’re early in your sales career and want:

• Responsibility, not scripts
• Learning, not micromanagement
• A real seat at the table in a growing business

...this is a rare opportunity, and definitely one you should apply for.