Head of Digital
Location: East Grinstead (mixture of home and office working)
Job type: Permanent
Reporting to: Director of Marketing & Membership Services
Line management responsibility: Digital Marketing Manager & Marketing Data & Insights Analyst
About the job: As the Head of Digital, you will be responsible for developing, owning, and executing our digital strategy to deliver business growth. You will provide strategic leadership across all our digital platforms, including websites and apps, ensuring a best-in-class user experience that enhances our member and non-member acquisition, engagement, and retention marketing strategies.
This role is pivotal in championing a data-driven culture within the marketing department, leveraging insights to optimise performance and maximise ROI. You will lead a talented team of digital specialists, manage key agency relationships, and collaborate with senior stakeholders across the business to deliver a cohesive and commercially successful digital eco-system for the Caravan and Motorhome Club.
Key Tasks/Accountabilities:
The Club is committed to providing equal opportunities in employment and to avoiding unlawful discrimination to its employees and job applicants and when dealing with customers, suppliers or other work-related contacts or when wearing a work uniform). This policy is intended to assist the Club to put this commitment into practice and compliance with this policy should also ensure that employees do not commit unlawful acts of discrimination. Striving to ensure that the work environment is free of harassment and bullying and that everyone is treated with dignity and respect is an important aspect of ensuring equal opportunities in employment.
It is unlawful to discriminate directly or indirectly in recruitment or employment because of:
Age, Disability, Sex, Gender reassignment, Pregnancy, Maternity, Race (which includes colour, nationality and ethnic or national origins), Sexual orientation, Religion or belief, or because someone is married or in a civil partnership. These are known as Protected Characteristics.
The policy applies to all aspects of employment with the Club, including recruitment, pay and conditions, training, appraisals, promotion, conduct at work, disciplinary and grievance procedures, and termination of employment.
Discrimination after employment may also be unlawful, e.g. refusing to give a reference for a reason related to one of the protected characteristics.
The policy covers Equality and Diversity in the workplace and in any work areas associated/connected to the workplace, including business trips and work-related social events and should be read in conjunction with the Club's Bullying and Harassment policy.
Discrimination
You must not treat somebody less favourably because of a Protected Characteristic, than you would treat other people without that Protected Characteristic, including current and former employees, job applicants, clients, customers, suppliers and visitors. This applies to any actions taken in the course of employment whether in the workplace, outside the workplace (when dealing with customers, suppliers or other work-related contacts or when wearing a work uniform), and on work-related trips or events including social events.
Types of unlawful discrimination
Direct discrimination is where a person is treated less favourably than another because of a Protected Characteristic. Examples of direct discrimination would be; refusing to employ a woman because she is pregnant.
In limited circumstances, employers can directly discriminate against an individual for a reason related to any of the Protected Characteristics where there is an occupational requirement. The occupational requirement must be crucial to the post and must be justified objectively by showing that it is a proportionate means of achieving a legitimate aim.
Indirect discrimination is a provision, criterion or practice (PCP) that applies to everyone but adversely affects people with a particular Protected Characteristic more than others, and is not justified. For example, requiring a job to be done on a Friday evening/Saturday would adversely affect Orthodox Jews because of their belief in the Sabbath. Such a requirement would be discriminatory unless it can be objectively justified.
Harassment includes sexual harassment and other unwanted conduct, relating to one of the Protected Characteristics that has the purpose or effect of violating a person's dignity, or creating an intimidating, hostile, degrading, humiliating or offensive environment. It does not matter whether or not this effect was intended by the person responsible for the conduct.
Associative discrimination . click apply for full job details
Job type: Permanent
Reporting to: Director of Marketing & Membership Services
Line management responsibility: Digital Marketing Manager & Marketing Data & Insights Analyst
About the job: As the Head of Digital, you will be responsible for developing, owning, and executing our digital strategy to deliver business growth. You will provide strategic leadership across all our digital platforms, including websites and apps, ensuring a best-in-class user experience that enhances our member and non-member acquisition, engagement, and retention marketing strategies.
This role is pivotal in championing a data-driven culture within the marketing department, leveraging insights to optimise performance and maximise ROI. You will lead a talented team of digital specialists, manage key agency relationships, and collaborate with senior stakeholders across the business to deliver a cohesive and commercially successful digital eco-system for the Caravan and Motorhome Club.
Key Tasks/Accountabilities:
- Strategic Leadership: Develop, own, and execute the overarching digital strategy in collaboration with senior stakeholders to drive business growth and achieve our objectives.
- Digital Innovation: Act as the digital champion for the business, identifying new opportunities and making strategic recommendations to enhance commercial performance and the member and guest experience.
- Platform & UX: Accountability: Hold joint accountability for the development, management, and optimisation of our digital platforms (e.g., and associated apps), championing a best-in-class user experience through continuous testing and improvement.
- Data-Driven Culture: Drive a data-first approach across the marketing department, overseeing the analysis of all relevant data to provide actionable insights and enable data-driven decision-making.
- Performance Management & Reporting: Ensure robust monitoring, tracking, and analysis of all digital marketing KPIs (e.g., lead generation, conversion rates, ROI), delivering clear dashboards for key stakeholders.
- Team Leadership & Development: Lead, manage, and ensure the ongoing professional development of the digital team, fostering a culture of high performance.
- Budget Management: Hold full accountability for the digital budget, ensuring it is managed effectively to deliver against the digital roadmap and marketing strategy.
- Agency & Partner Management: Manage relationships with key digital agencies and technology partners, maximising value and ensuring all projects are delivered on time, on budget, and to the highest standard.
- Compliance & Governance: Ensure all digital platforms and activities adhere to relevant legal, regulatory (FCA, OFGEM), and data protection (GDPR, PECR) frameworks, staying abreast of technological changes that could impact performance.
- Stakeholder Communication: Ensure clear communication of product improvements, insights, and strategic recommendations to all relevant internal and external stakeholders.
- Senior Team Collaboration: Act as a key member of the senior marketing leadership team, working alongside the Head of Marketing, Head of Commercial, Head of Strategic Product Development and Head of Publishing to deliver a cohesive strat egy.
- Other Duties: Any other duties as requested by the Director of Marketing & Membership Services.
- Proven experience in a senior digital leadership role, with a track record of developing and executing successful digital strategies that drive commercial growth.
- Extensive experience managing and optimising a complex digital ecosystem, including multiple websites, apps, and analytics platforms.
- Experience working with EPiServer / Optimizely content management system or equivalent.
- Experience identifying and implementing AI-driven solutions for customer segmentation, personalised content delivery, predictive analytics, or enhanced member services.
- Strong leadership skills with demonstrable experience in managing and developing a multi-disciplinary digital team.
- Expert knowledge of the full digital marketing mix, including SEO, PPC, CRO, content, social media, and email marketing.
- Experience in ethical AI deployment and governance, with an understanding of data privacy and algorithmic bias.
- Highly data-literate, with deep experience in web analytics (specifically GA4 and Google Search Console), digital marketing data analysis (SEMRush, Yext), and using insights to inform strategy and tactics.
- Experience managing large digital budgets and demonstrating clear ROI.
- Exceptional stakeholder management and communication skills, with the ability to influence at all levels of an organisation.
- Strong understanding of UX principles, A/B testing, and website optimisation techniques.
- Experience managing third-party agencies and technology vendors.
- A thorough understanding of data protection regulations, including GDPR, PECR, and digital compliance.
- Experience and focus on how to use AI to get a competitive advantage, improve the user experience, and drive commercial performance.
- You'll report directly to the Director of Marketing & Membership Services.
- You'll be a key member of the SLT and sit on a number of key boards within the business's governance framework: Business Delivery Board (BDB), Strategic Change Board (SCB), Digital Board, Data Security Protection Group, and AI Board.
- You'll be a key member of the senior leadership marketing team, working alongside the Head of Marketing, Head of Commercial, and Head of Publishing.
The Club is committed to providing equal opportunities in employment and to avoiding unlawful discrimination to its employees and job applicants and when dealing with customers, suppliers or other work-related contacts or when wearing a work uniform). This policy is intended to assist the Club to put this commitment into practice and compliance with this policy should also ensure that employees do not commit unlawful acts of discrimination. Striving to ensure that the work environment is free of harassment and bullying and that everyone is treated with dignity and respect is an important aspect of ensuring equal opportunities in employment.
It is unlawful to discriminate directly or indirectly in recruitment or employment because of:
Age, Disability, Sex, Gender reassignment, Pregnancy, Maternity, Race (which includes colour, nationality and ethnic or national origins), Sexual orientation, Religion or belief, or because someone is married or in a civil partnership. These are known as Protected Characteristics.
The policy applies to all aspects of employment with the Club, including recruitment, pay and conditions, training, appraisals, promotion, conduct at work, disciplinary and grievance procedures, and termination of employment.
Discrimination after employment may also be unlawful, e.g. refusing to give a reference for a reason related to one of the protected characteristics.
The policy covers Equality and Diversity in the workplace and in any work areas associated/connected to the workplace, including business trips and work-related social events and should be read in conjunction with the Club's Bullying and Harassment policy.
Discrimination
You must not treat somebody less favourably because of a Protected Characteristic, than you would treat other people without that Protected Characteristic, including current and former employees, job applicants, clients, customers, suppliers and visitors. This applies to any actions taken in the course of employment whether in the workplace, outside the workplace (when dealing with customers, suppliers or other work-related contacts or when wearing a work uniform), and on work-related trips or events including social events.
Types of unlawful discrimination
Direct discrimination is where a person is treated less favourably than another because of a Protected Characteristic. Examples of direct discrimination would be; refusing to employ a woman because she is pregnant.
In limited circumstances, employers can directly discriminate against an individual for a reason related to any of the Protected Characteristics where there is an occupational requirement. The occupational requirement must be crucial to the post and must be justified objectively by showing that it is a proportionate means of achieving a legitimate aim.
Indirect discrimination is a provision, criterion or practice (PCP) that applies to everyone but adversely affects people with a particular Protected Characteristic more than others, and is not justified. For example, requiring a job to be done on a Friday evening/Saturday would adversely affect Orthodox Jews because of their belief in the Sabbath. Such a requirement would be discriminatory unless it can be objectively justified.
Harassment includes sexual harassment and other unwanted conduct, relating to one of the Protected Characteristics that has the purpose or effect of violating a person's dignity, or creating an intimidating, hostile, degrading, humiliating or offensive environment. It does not matter whether or not this effect was intended by the person responsible for the conduct.
Associative discrimination . click apply for full job details
- Company
- Caravan Club Limited
- Location
- East Grinstead, Sussex, United Kingdom RH191
- Employment Type
- Permanent
- Salary
- GBP Annual
- Posted
- Company
- Caravan Club Limited
- Location
- East Grinstead, Sussex, United Kingdom RH191
- Employment Type
- Permanent
- Salary
- GBP Annual
- Posted