Senior Marketing Manager - Public Sector (City of London)

Head of Public Sector Marketing - Global Tech Brand

Location: UK, London - Hybrid

Length: Start Date: Asap – End Date: 10th October 2025

Rate: £48.08 p/h (Inside IR35)

Hours: 40 hours per week

My client is one of the top 5 global tech brands, they are looking for a Head of Public Sector Marketing who will be responsible for creating and leading marketing strategies aimed at government agencies and public organisations.

Key Responsibilities

• Lead Marketing Projects: Take initiative to drive marketing outcomes for products/projects by managing tasks and guiding workstreams.
• Conduct Research & Analysis: Lead user research, and market analysis, and gather insights to provide recommendations to the team about products and features.
• Develop User Journeys: Work with different teams to create user journeys and lifecycle strategies for current and future consumers.
• Identify Growth Opportunities: Find ways to grow user numbers, increase engagement with new features, and boost adoption of existing features.
• Create Marketing Strategies: Collaborate with sales and marketing teams to develop and execute marketing strategies and plans.
• Project Management: Help define project scopes, manage priorities, and allocate resources effectively.
• Set & Measure Goals: Set ambitious but achievable goals, then track and measure success.
• Lead Projects: Plan and manage projects, ensuring everything stays on track and is completed on time.
• Manage Stakeholder Interests: Balance competing priorities from different teams and keep everyone updated on project progress.
• Proactively Find Opportunities: Look for new ways to improve processes and drive business growth.
• Solve Problems: Use different approaches to solve problems and find the best solutions.
• Build New Processes: Create new processes, methods, and features to address future challenges.
• Make Smart Business Decisions: Prioritize the most impactful ideas that will drive growth and make decisions confidently.

Main focus areas

• Drive mind-share and demand-generation activities such as events, social, and advocacy programs
• Track and analyse the effectiveness of our marketing activities to monitor ROI and progress against key business objectives
• Generate demand for my clients products by landing integrated campaigns and marketing activities in the UK Public Sector
• Create and execute UK Public Sector marketing activities, working with multiple, matrixed stakeholders to craft messaging, content, and channel strategy

To be considered you must have

• Proven Senior B2B Marketing experience ideally within the public sector or government along with Tech Marketing experience
• Proven success in Project Management including budget management, agency coordination
• Complex stakeholder relationship management
• Strong problem-solving, strategic thinking, and analytical abilities, with a focus on data-driven optimisation
• In-depth knowledge of a broad range of cloud, advertising, and productivity tools