Head of Performance Marketing/Digital

Casablanca Paris represents a unique vision of luxury, blending Parisian elegance with multicultural influences. Founded with a commitment to exceptional craftsmanship and modern sophistication, Casablanca is defined by its free-spirited ethos and distinctive aesthetic. More than a fashion house, Casablanca offers an immersive lifestyle experience, where artistry, creativity, and innovation meet. As we continue to expand globally, digital excellence sits at the heart of our growth strategy. We are looking for ambitious talent to join us on this journey, shaping the way Casablanca connects with its community worldwide.

Overview

We are seeking a Head of Performance Marketing / Digital to take ownership of our performance channels and drive measurable growth across paid, owned, and earned media. This is a hands-on role for an ambitious Senior Manager or Head of Digital/Performance ready to step up, with the scope to influence brand growth in the luxury fashion space.

The Role

• Channel Ownership
• Lead day-to-day management of affiliates, paid search and paid social, ensuring campaigns deliver strong ROAS and optimising across channels where needed.
• Oversee SEO and CRM activity, ensuring a seamless and effective customer journey from acquisition through retention.
• Maintain strong technical and platform knowledge to stay ahead of industry trends.

• Strategy & Growth
• Translate the annual marketing plan into actionable digital initiatives, delivered to a high standard.
• Develop and manage the digital marketing roadmap, balancing commercial performance with brand objectives.
• Identify and test new growth opportunities, challenging the status quo with data-driven innovation.

• Collaboration & Delivery
• Work closely with the creative and brand teams to ensure campaigns are aligned and delivered holistically.
• Provide regular reporting, insights, and recommendations to the line manage (Growth) and senior stakeholders.
• Build effective partnerships with agencies and platform reps where required.

The candidate

• 5-8 years' experience in digital/performance marketing, ideally within fashion, luxury, or premium consumer brands.
• Deep expertise in paid social and paid search, with working knowledge of SEO and CRM.
• Strong analytical skills with the ability to turn data into actionable recommendations.
• Commercially driven, balancing creativity with measurable performance.
• Collaborative and communicative, with experience working cross-functionally with creative and brand teams.
• Degree in Marketing, digital, or a related field (preferable).
• Ambitious and ready to step into a bigger leadership role.
• Hands-on, detail-oriented, and confident managing campaigns directly.
• Comfortable owning results and driving continuous improvement.
• Passionate about luxury fashion and digital innovation.