CRO Campaign Account Executive

Central Employment are working with a North East Technology organisation, a specialist in conversion solutions to the global iGaming market.

They have a new and exciting opportunity for a CRO Campaign Account Manager, to work on a number of key client CRO campaign performance, and identify insights and data to support the clients customer behaviours.

Responsibilities:-

• Analyse performance data across multiple campaigns and identify what’s working, what isn’t and why.
• Write clear, client-facing insight reports that explain the behavioural reasoning behind the numbers.
• Deliver findings to clients directly, in writing and on calls, with enough conviction to back your recommendations when pushed.
• Apply behavioural science principles (loss aversion, social proof, scarcity, endowment effect and others) to explain campaign results and suggest improvements.
• Build relationships with clients that go beyond standard account check-ins, becoming a trusted voice in their conversion and acquisition conversations.

Experience required: -

• Some background in iGaming, fintech or another performance-driven digital environment.
• Experience with A/B testing tools, analytics platforms or CRM systems
• A real interest in conversion rate optimisation (CRO), or consumer decision-making. You’ve read around this area, not just heard the terms.
• Comfortable with data. You can work with campaign metrics, spot trends and draw conclusions without needing someone else to set the analysis up for you.
• Strong written and verbal communication. You can explain a complex idea clearly to someone who doesn’t share your background.
• A background in account management, customer success or client-side digital marketing.