SEO Content Writer

Job role: SEO Content Writer

Location: Blackburn (possible hybrid working available)

Salary: £40,000 - £45,000 DOE

Hours: Flexible working hours Monday to Friday between 08:00 and 18:00

Centric Talent are currently recruiting for an SEO Content Writer for our client, who since 2008, have been transforming the lives of thousands of smokers and vapers with their amazing combination of e-liquids, devices and of course their expert team.

They are currently looking to strengthen their team with a new SEO Content Writer. The role is nased their heasd office in Blackburn (possible hybrid working may be considered)

Summary of position

Create engaging, on-brand website content that resonates with our customers. You will be collaborating closely with the Head of Ecommerce to develop data-driven strategies that drive organic search traffic, brand visibility, and ultimately, increase conversions.

Role and Responsibility

• Create and develop high-quality, engaging website content across core web pages (including product pages, category pages, and landing pages) and blog posts to achieve high organic search rankings.
• Collaborate with the Head of Ecommerce on continuous content strategy, which involves identifying new keywords, optimising current pages, and proposing new content (like pages or guides) to secure higher rankings and maximise search visibility
• Collaborate closely with cross-functional teams (including Marketing, Design, and Product & Technical) to source necessary information and make certain all content is comprehensive, accurate, and fully aligned with product specifications and business goals.
• Analyse content performance and SEO metrics to inform ongoing optimisation and improve search visibility and conversion rates.
• Ensure all content aligns with brand tone and voice while adapting style appropriately across different content types and audiences.

Required Skills

• Solid understanding of fundamental on-page SEO elements, like keyword targeting, meta titles, meta descriptions, and interlinking, and know exactly how to weave them naturally into all content
• Exceptional written English skills with the versatility to write both well-researched, properly cited blog content and persuasive, on-brand product copy
• Demonstrable and versatile copywriting skills across a range of digital mediums (e.g., product copy, blog content, guides and email).
• A strong track record of success in SEO, demonstrable via a comprehensive content portfolio. You must be able to describe, or preferably show via a case study, the process you followed to successfully rank a page for a target search term
• Strong ability to interpret search intent and user behaviour to create content that meets both audience needs and business objectives.
• Experience using Semrush for keyword research and content analysis, or the ability to learn this tool quickly.
• A proven ability to work collaboratively with cross-functional teams (e.g., Design, Marketing, Product & Technical).
• Highly organised and able to successfully manage multiple content projects simultaneously, while working effectively within a fast-paced, agile environment.
• Exceptional attention to detail and a strong commitment to delivering high-quality, polished content that meets both SEO and brand standards
• Proven prior experience working within an e-commerce team, specifically producing and managing content for a website
• Basic understanding of HTML formatting and best practices for web publishing.

Desirable Skills

• Experience of ecommerce platforms, particularly Wordpress and Magento
• A genuine passion for e-commerce, digital marketing, and keeping up-to-date with the latest industry trends and best practices.
• Familiarity with Google Analytics and/or Google Search Console to independently review content performance metrics

If you feel you have the relevant experience, we'd love to hear from yoy, apply today!