Sales Development Representative

Essential Roles & Responsibilities

Lead Qualification & Nurturing

• Qualify and develop inbound leads generated through marketing campaigns
• Support ongoing lead nurturing through personalised outreach via LinkedIn, email, phone, and in-person interactions
• Maintain up-to-date records of all interactions in the CRM system and ensure consistent follow-up

Outbound Prospecting

• In collaboration with the marketing team, identify high-potential products and services for targeted vertical markets
• Proactively undertake outbound lead generation using Claranet’s tools, systems, and data sources
• Execute tailored outreach campaigns to generate new sales-qualified opportunities

Campaign & Sales Support

• Work closely with the Marketing team to support campaign execution and refine messaging based on prospect feedback
• Align SDR activity with overall marketing strategies to maximise campaign impact
• Coordinate with the wider sales team to pass on qualified leads and support a smooth handover process

Teams to Collaborate With

• Marketing Team – Collaborate daily to align outreach efforts with campaign goals, share insights from prospect interactions, and refine messaging based on feedback and lead behaviour
• Sales Team – Work closely to hand off qualified leads, understand key product/service offerings, and maintain alignment on ideal customer profiles and sales pipeline priorities
• Product Solution Architecture Team – Engage to deepen understanding of technical offerings and ensure accurate and compelling positioning of products during outreach and qualification conversations
• Customer Success / Account Management – Coordinate when appropriate to leverage customer case studies, understand retention factors, and gather insights that inform prospect targeting and outreach strategies

Behavioural Competencies (Organisational & Cultural Fit)

• Highly motivated, goal-oriented, and comfortable working autonomously within a team environment
• Strong communication and active listening skills, with a passion for connecting with people
• Organised, detail-oriented, and able to manage multiple tasks efficiently
• Comfortable engaging across all levels of an organisation, from operational staff to senior decision-makers
• Open to feedback and committed to personal and professional growth

Critical Competencies (Technical Fit)

• Solid understanding of B2B sales development, preferably within a technology or digital services environment
• Proficient with CRM tools (e.g., Salesforce) and lead engagement platforms (e.g., LinkedIn Sales Navigator)
• Experience with marketing automation systems (e.g., HubSpot, Marketo) is a plus
• Familiarity with prospecting methodologies, email sequencing, and data research tools
• Confident using modern communication and productivity tools (e.g., Zoom, Microsoft Teams, Outlook, Excel)

Education & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred)
• 1–2 years of experience in sales development, business development, or lead generation roles
• Additional training or certifications in sales or digital marketing tools/methodologies are a bonus