Product Marketing Manager, Field Services

We are seeking a strategic and results-driven Product Marketing Manager to drive the marketing strategy for our Field Services Division. The ideal candidate will have experience in Field Services, Automotive, Engineering, Building, or Construction Software.

• Develop a deep understanding of target markets, buyer personas, and customer journeys to position our SaaS products effectively.
• Plan and oversee multi-channel marketing campaigns, including digital marketing, content creation, social media, email, and events.
• Conduct competitive analysis, industry research, and customer feedback reviews to refine product messaging and marketing strategies.
• Implement strategies for SEO/SEM, paid ads, content marketing, and lead nurturing to attract and retain customers.
• Develop compelling sales materials, case studies, pitch decks, and training resources to support sales teams.
• Analyse and enhance marketing automation, nurture journeys, and conversion processes for maximum efficiency.
• Measure campaign effectiveness, track KPIs, and make data-driven decisions to improve marketing performance.
• Manage marketing activities for industry events and trade shows, ensuring strong brand presence and engagement.

• 3-5 years of experience in B2B SaaS product marketing, ideally within Field Services, Automotive, Engineering, Construction, or related industries.
• A marketing-related degree (2:1 or higher) or CIM qualification preferred.
• Leadership skills with experience managing and mentoring junior team members.
• Strong knowledge of campaign management, customer segmentation, and sales enablement.
• Hands-on experience with marketing automation, CRM, SEO/SEM, and analytics tools.
• Excellent written and verbal communication skills with attention to detail.
• The ability to balance creativity with data-driven decision-making.

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