Shopify Web Developer & Digital Platforms Executive
Are you a technically capable web specialist with strong hands-on Shopify experience?
Do you enjoy improving websites, solving technical problems and developing new ecommerce functionality?
Would you like to take ownership of the digital platforms for a long-established luxury interiors brand and help shape its future online offering?
We are recruiting for a Web Development & Digital Platforms Executive to join a highly regarded British interiors business based in Chelsea.
This is a hands-on technical role with responsibility for the companyâ s website and connected digital platforms.
The current website is built on Shopify, but the business is looking for someone who can assess the existing setup properly, identify where improvements are required and recommend the best direction for the future.
This may involve developing the current Shopify platform, introducing additional systems or, if the existing platform cannot deliver what the business needs, helping to recommend and implement an alternative solution.
A major future project will be the development of a new B2B trade portal, giving trade customers a more effective way to access products, account information, pricing and ecommerce functionality.
We are working with a long-established British luxury interiors brand with an excellent reputation for craftsmanship, design and exceptional visual quality.
The business works with interior designers, architects, trade customers and private clients across the UK and internationally.
Its collections are highly design-led, and the website plays an important role in presenting the brand, showcasing products and supporting both retail and trade customers.
This is an environment where technical performance and visual presentation are equally important. The website must function reliably, but it must also reflect the quality, detail and heritage associated with a premium interiors brand.
You will become the companyâ s main internal website and digital platforms specialist.
Your initial focus will be to carry out a full review of the current Shopify website, looking at its structure, functionality, performance, integrations and overall customer experience.
You will identify what is working well, what needs improving and whether the current platform can support the companyâ s longer-term plans.
From there, you will help create a clear development roadmap covering website improvements, ecommerce functionality, systems integrations and the future B2B trade portal.
You will complete appropriate development work directly while also coordinating external developers, software providers and the companyâ s established IT partner where specialist support is required.
This is not a digital marketing, social media or graphic design position.
The role is focused on web development, ecommerce functionality, platform performance, integrations and technical problem-solving.
What You Will Be DoingWebsite Ownership and Development
Take day-to-day technical ownership of the company website
Review the current Shopify setup, codebase, functionality and performance
Identify technical limitations, risks and opportunities for improvement
Develop and implement new website features and enhancements
Troubleshoot bugs, broken functionality and performance issues
Maintain responsive performance across desktop, tablet and mobile
Maintain high standards of usability, accessibility and visual presentation
Keep themes, applications and integrations properly maintained
Review page structure, navigation and customer journeys
Assess whether Shopify can support the companyâ s longer-term requirements
Recommend alternative platforms or technical solutions where appropriate
Help define the requirements for a future B2B trade portal
Understand how trade customers need to access products, account details, pricing and services
Assess whether the portal should be delivered through Shopify or another platform
Scope the functionality, integrations and customer journey
Develop appropriate functionality directly where possible
Coordinate external developers or specialist suppliers where required
Support the testing, launch and ongoing development of the portal
Manage and improve connections between the website and wider business systems
Support connections with inventory and accounting platforms
Identify opportunities to improve automation between systems
Liaise with software providers and external technical partners
Monitor website speed, health, performance and reliability
Review site structure, metadata, redirects and indexing
Identify and resolve technical issues affecting search visibility
Monitor website analytics and technical performance indicators
Ensure new developments do not negatively affect existing website performance
Create and maintain a clear website development roadmap
Prioritise improvements based on commercial and customer impact
Translate business requirements into practical technical solutions
Act as the first point of escalation for website-related technical issues
Proactively highlight risks, inconsistencies or limitations
At least three yearsâ? commercial experience in web development, ecommerce development or technical website management
Experience developing and troubleshooting ecommerce functionality
Experience working with website applications, integrations and third-party platforms
Experience assessing website performance, functionality and technical limitations
Experience testing, troubleshooting and resolving website issues
Ability to scope new functionality and recommend suitable technical solutions
Confidence working independently and taking ownership of a business-critical website
Experience developing B2B ecommerce platforms or trade portals
Experience integrating CRM, ERP, inventory or accounting platforms
Experience working with Xero, Erplain or similar systems
Experience working with bespoke or in-house CRM platforms
Experience with other ecommerce or content management platforms
Knowledge of GA4 and technical analytics implementation
Experience managing external developers or technical suppliers
Experience within luxury interiors, fabrics, wallpaper, furniture, premium retail or another design-led ecommerce environment
Candidates from Shopify agencies or digital studios will also be considered, particularly where they have supported luxury, retail, interiors or other visually led clients.
This role would suit someone who:
Is technically capable but also appreciates strong presentation and user experience
Enjoys investigating how systems work and finding better solutions
Can explain technical issues clearly to non-technical colleagues
Takes ownership and follows issues through to completion
Is comfortable being the main internal website specialist
Knows when to complete development directly and when specialist support is required
Takes pride in delivering accurate, reliable and high-quality work
Why Apply?
Take ownership of an established brandâ s website and digital platforms
Review and improve an existing Shopify ecommerce website
Work with ecommerce, APIs, CRM, inventory and accounting integrations
Join a respected business with a strong design heritage
Work autonomously while having access to established external technical support
This is an excellent opportunity for a technically capable Shopify and web development professional who wants more than a website maintenance role.
You will have the opportunity to assess the current digital setup, recommend the right future direction and play a central role in developing the platforms that support the companyâ s continued growth.
If you have strong Shopify development experience, enjoy technical problem-solving and are confident taking ownership of a website and its connected systems, we would love to hear from you.