Events Marketing Manager (London)

Job Description

hackajob is collaborating with Conveo.ai to connect them with exceptional professionals for this role.

\n

What We're Building at Conveo

\n

Conveo is the AI research platform enabling fast, affordable, and high quality consumer and B2B research. Global brands like Unilever, Google, and Orange use our AI video interviewer to generate insights across marketing, product, and research teams.

\n

The Context

\n

Our events engine is firing. US in-person events are generating 20+ meetings per conference. The calendar is growing fast across both Americas and EMEA. We now have dedicated on-the-ground execution for physical events in the US.

\n

What we don't have yet is someone who owns the virtual channel with the same intensity.

\n

Webinars and virtual roundtables are one of the highest-leverage tools in B2B marketing: they scale reach, deepen relationships with enterprise prospects, and keep Conveo top of mind between in-person moments. We've proven the in-person engine works. Now we want to build the virtual one to match.

\n

Our Events Lead (@Julia Sirotina) runs the global events operation: strategy, commercial roadmap, reporting, and the EMEA calendar. This role reports directly to her. You'll own 80% of your time on virtual: designing, building, and running a world-class webinar and virtual events programme from scratch. The other 20% is supporting the global events function on smaller, high-touch client experiences: roundtable dinners, executive roundtables, and intimate activations that deepen relationships with our most important accounts.

\n

This is a builder role. The strategic direction exists. Your job is to own the virtual channel and take it from zero to excellent.

\n

Your Mission
1. Build and run Conveo's webinar programme

\n

This is the core of the role. You build it, you own it, you make it excellent.

\n

\n
• \nDesign the webinar calendar from scratch: topics, formats, frequency, and target audiences aligned to our pipeline priorities\n

\n

• \nEnd-to-end production: speaker sourcing and briefing, content development, Zoom setup, run-of-show, and post-event follow-ups\n

\n

• \nPartner with Marketing to integrate webinars into nurture sequences, campaign calendars, and content repurposing workflows\n

\n

• \nPartner with Sales to surface the right accounts and contacts for each event and ensure every attendee gets a quality follow-up\n

\n

• \nManage Conveo's sponsored virtual events: brief the organisers, prepare the team, ensure leads are captured and attributed correctly, and report on ROI to the same standard as owned events\n

\n

• \nBuild a library of repeatable playbooks, templates, and run-of-show guides so the programme scales without quality loss\n

\n

• \nContinuously improve: track what drives registrations, attendance, and pipeline, and evolve the format based on what works\n

\n\n

2. Run intimate client events that deepen enterprise relationships

\n

The 20% is not an afterthought. Roundtable dinners and executive events are where our most valuable relationships are built.

\n

\n
• \nSupport the global events team on planning and delivery of roundtable dinners, executive breakfasts, and small-group activations\n

\n

• \nTake ownership of specific events from brief to close: venue coordination, invitation management, speaker prep, and on-the-night execution\n

\n

• \nEnsure these events are consistent with global brand standards and feed into the same lead capture and follow-up workflows as the broader events programme\n

\n

• \nBring a hospitality-level mindset: the details matter, the atmosphere matters, and the follow-through always matters\n

\n\n

3. Turn virtual events into measurable pipeline

\n

Virtual events are a growth channel, not a broadcast tool. You own the connection between attendance and revenue.

\n

\n
• \nBuild lead capture and qualification workflows for every virtual event, coordinated with the global events reporting engine\n

\n

• \nPartner with AEs on pre-event targeting, personalised invitations, and post-event follow-up sequences\n

\n

• \nTrack and report the metrics that matter: registrations, attendance rate, MQLs generated, pipeline influenced, and deals touched\n

\n

• \nRun post-event debriefs that feed learnings back into the global events playbook\n

\n\n

4. Grow Conveo's brand through virtual presence

\n

You are how Conveo shows up in the digital conversation of the market research and insights world.

\n

\n
• \nBuild relationships with the speakers, thought leaders, and practitioners your target audience trusts, and bring them into the Conveo ecosystem as guests, co-hosts, and collaborators\n

\n

• \nScout virtual event formats, communities, and platforms where Conveo should have early presence and flag them to the Events Lead\n

\n

• \nRepurpose webinar content across LinkedIn, the blog, and email to extend the reach of every event well past the live date\n

\n

• \nUse virtual events to strengthen relationships with existing customers and create expansion opportunities\n

\n\n

What We're Looking ForMust-haves\n

\n
• \n5+ years running virtual events end-to-end, with direct ownership of strategy and execution\n

\n

• \nTrack record of building and scaling a webinar programme, not just executing individual events\n

\n

• \nDeep understanding of how virtual events drive lead engagement, pipeline, and commercial outcomes\n

\n

• \nStrong producer instincts: you know what makes a webinar worth attending and how to create an experience that holds attention from registration to follow-up\n

\n

• \nProficient with Zoom Webinars or Zoom Events as a production platform\n

\n

• \nExperience working in Asana or a similar project management tool to run multiple events in parallel\n

\n

• \nComfortable managing event budgets and reporting on spend vs. results\n

\n\n

Mindset\n

\n
• \nHigh agency, low ego: you see what needs to happen and you make it happen\n

\n

• \nQuality-obsessed: you care about the difference between a webinar people attend and one they remember\n

\n

• \nCommercially minded: you think about events in terms of pipeline and relationships, not just content\n

\n

• \nBuilder mentality: you are energised by the blank page, not intimidated by it\n

\n

• \nCollaborative: you thrive inside a global framework and make everyone around you better\n

\n\n

Nice to have\n

\n
• \nNetwork in market research, consumer insights, SaaS, or enterprise tech\n

\n

• \nExperience with hybrid event formats and in-person roundtable or dinner execution\n

\n

• \nFamiliarity with lead capture tools, CRM workflows, and marketing automation platforms\n

\n

• \nStrong instincts for brand and design: you know what premium looks like and you hold that standard for every virtual event you run\n

\n\n

What Success Looks LikeAfter 6 to 12 months:\n

\n
• \nConveo runs a consistent, high-quality webinar programme: regular cadence, strong attendance rates, and a growing audience of engaged prospects and customers\n

\n

• \nEvery virtual event feeds the same pipeline reporting engine as in-person, with clear metrics on leads generated, meetings booked, and deals influenced\n

\n

• \nYou've built a library of playbooks and templates that make scaling the programme faster and better with each cycle\n

\n

• \nRoundtable dinners and intimate events you've supported feel category-leading: the kind of event people mention in follow-up emails\n

\n

• \nSales and founders actively want to participate in virtual events because the setup, content, and follow-up are excellent\n

\n

• \nThe global events team operates as one cohesive unit: no channel silos, unified reporting, shared brand\n

\n\n

Why Join Conveo?

\n

At Conveo, you'll join a team that genuinely enjoys working, and spending time, together. We care about building real relationships, not just great products. That's why we run quarterly team offsites where we disconnect, reset, and have fun.

\n

\n
• \nOwn a channel from scratch at a hyper-growth, YC-backed AI company with a $50M Series A from DST Global\n

\n

• \nBuild the virtual events function that runs alongside one of the most productive in-person events engines in B2B SaaS\n

\n

• \nDirect access to founders and senior leadership\n

\n

• \nWork with world-class enterprise clients: Unilever, Google, P&G, Orange, and more\n

\n

• \nHybrid working model with a London office to collaborate in person with the majority of the team\n

\n

• \nCompetitive compensation with meaningful equity upside\n

\n

• \nA culture built on taste, speed, ownership, and ambition\n

\n