Senior Product Marketing Manager
About the Company
As a partner to businesses and governments, Crane Authentication offers expertise and cutting-edge innovations that protect and enhance products, secure identities, safeguard revenues and enforce compliance. Our global team combines expertise in security, technology, data-driven insights to support leading brands worldwide. We are part of Crane NXT, a c$2 billion business with over 5,000 associates globally.
About the Role
As part of our continued growth, we are looking for a Senior Product Marketing Manager to lead, execute and track the marketing strategy for our Government Revenue products and services (GRS & ID). This role positions the business unit as the partner of choice for offering services and solutions that protect and enhance the online revenue of our corporate customers. This role leads communication and nurtures relationships of trust with employees, customers, suppliers and other stakeholders.
Location: Can be UK or UAE based - no relocation offered candidates must already be in location.
Responsibilities
- Provides strategic advice related to branding, marketing and communications; build and implement an effective marketing strategy.
- Executes product marketing initiatives in alignment with corporate strategy and objectives across all GRS & ID products, services and platforms.
- Develops the product messaging platform, ensuring clear and consistent messaging across key stakeholder groups during the customer journey (from acquisition to advocacy) and incorporating target customer needs.
- Builds compelling value propositions and tailored storylines for our customers’ jobs to be done, buyer personas and/or strategic industry verticals.
- Provides matrixed engagement and project leadership with cross functional partners
- Understands the buyer's journey from awareness to decision-making, and further through customer engagement to ensure high customer satisfaction.
- Monitors, analyzes, and reports emerging trends across the industry and customers’ markets.
- Creates and manages product-specific Sales Enablement tools and collateral that clearly and effectively illustrate the value proposition behind the products & features, emphasizing the benefits and value.
- Develops materials for product presentations and develop an effective product training & ongoing support program for Sales, Services, and Ops.
- Drives initiatives that support sales in identifying, recruiting, and onboarding new channel partners, while enabling joint go-to-market opportunities.
Qualifications & Experience:
- 10 years’ experience in product marketing and/or product management
- Government / regulated industry experience
- Bachelor’s degree in marketing, communications, business administration or related work experience
Required Skills
- Strategic mindset, analytical thinking, and business acumen to align marketing priorities to business objectives
- Excellent organizational and written/verbal communication skills
- International experience and cultural sensitivity are needed to build and nurture effective working relationships inside and outside a global company
- Proven ability to deliver measurable marketing results with business impact
Compensation & Benefits package
- Competitive Salary and annual salary review
- Work for a global market leading company.
- Modern offices with great facilities.
- Private Health Insurance.
- Long Service Awards.
- Bonus scheme.
- & more...
Equal Opportunity Statement
Crane Authentication is part of Crane NXT. Crane NXT is a premier industrial technology company providing trusted solutions to secure, detect, and authenticate what matters most. With approximately 5,000 employees worldwide, Crane NXT operates across the United States, United Kingdom, Mexico, Japan, Switzerland, Germany, Sweden and Malta. We value diversity at our company. Everyone who applies with the qualifications will receive consideration for employment without regard to: age, colour, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by law.
We receive a high number of applications, so apologies if we are unable to provide specific feedback. If we feel you are a fit for the role, we’ll be in contact.