Freelance Midweight Digital Designer - #fashion #footware #eCommerce
Job Title: Freelance Midweight Digital Designer — eCommerce & CRM
Location: London — Hybrid (1–3 days in office)
Contract Type: Freelance
Day Rate: £250-£300 per day — Inside IR35 DOE
Start: ASAP ongoing - 3-6 months
The Role
We are working with a globally recognised fashion and lifestyle brand operating across multiple iconic labels to find a Freelance Midweight Digital Designer. Sitting within the EMEA eCommerce and DTC team, this role is focused on CRM, email design and wider digital campaign execution across a multi-brand environment.
This is a fast-paced, detail-driven role with real scope to influence how world-class brands show up in the inbox and online.
Key Responsibilities
Day-to-day creation of email creative and website assets across multiple brands
Designing high-performing, responsive email templates — BAU and campaign
Creating Figma designs ready for developer handoff — responsive and mobile-first
Supporting A/B testing, personalisation and connected user experience initiatives
Collaborating with CRM, content, web development and marketing teams
QA of web builds to ensure design standards and UX are upheld
Contributing to new concepts, brand initiatives and longer-term design projects
What You'll Need
Confident midweight designer with strong CRM and email design experience
Highly proficient in Figma — prototyping, responsive design, dev handoff essential
Strong Adobe Creative Suite — Photoshop essential, animation a bonus
Solid eCommerce background — fashion, lifestyle or retail brands strongly preferred
HTML/CSS literate — comfortable working directly with developers
Mobile-first mindset with sharp attention to detail and strong layout and typography skills
Ability to manage multiple brands simultaneously, self-direct and meet tight deadlines
Not suitable for: Designers who lean heavily into print design or art direction over UI/UX and performance design.