PPC Manager / SEM Manager (Part-Time, Remote)

PPC Manager / SEM Manager (Part-Time, Remote)

Brand: Crocs

Crocs has grown into one of the world's most recognizable and beloved footwear brands - celebrating self-expression, comfort, and innovation. Rooted in the belief that comfort is universal and style is personal, Crocs empowers individuals to express themselves confidently, boldly, and playfully.

As we continue to scale our digital growth and serve an expanding global community, we are looking for a PPC Manager / SEM Manager who can bring expertise, strategy, and performance focus to our paid search ecosystem. This is a unique opportunity to support a global brand that blends fun with functionality and community with creativity.

Paid search plays a pivotal role in customer acquisition, online discovery, and revenue growth for Crocs. Every click is an opportunity to introduce someone to comfort, personal style, and a globally loved lifestyle brand.

Your leadership will help ensure that our search strategy remains smart, scalable, and aligned with our mission to inspire joy and comfort around the world.

• Develop, manage, and optimize PPC and SEM campaigns across Google, Bing, and key global search platforms
• Conduct detailed keyword research, competitive analysis, and search performance evaluation
• Manage bidding strategies, segmentation, and campaign structures for maximum ROAS and scalability
• Optimize product feeds and performance within Google Merchant Center
• Implement structured testing frameworks for ads, creative, keywords, and landing experiences
• Monitor campaign pacing, budgets, performance trends, and key funnel metrics
• Collaborate with creative, e-commerce, and retention teams to ensure aligned messaging and seamless customer journey
• Report weekly and monthly insights, presenting actionable improvements and growth opportunities
• Maintain awareness of platform updates, market trends, search consumer behavior, and PPC best practices

• Demonstrated success managing PPC and SEM campaigns for retail, lifestyle, or e-commerce brands
• Proficiency with Google Ads, Merchant Center, Bing Ads, and Google Analytics (GA4 preferred)
• Strong command of essential metrics including ROAS, CPA, CTR, conversion rate, and LTV
• Ability to balance performance optimization with brand-aligned messaging and customer-first thinking
• Strong organizational skills, clarity in communication, and ownership in remote workflows
• Analytical mindset with a commitment to continuous testing and improvement
• A genuine interest in brand voice, consumer experience, and multi-market growth

• Background in global e-commerce or omnichannel retail environments
• Familiarity with premium consumer brands or high-growth B2C companies
• Experience utilizing feed-based automation and Smart Bidding strategies
• Understanding of upper-funnel and cross-channel media synergy

• Flexible part-time remote role designed for long-term collaboration
• Opportunity to shape PPC strategy for an international powerhouse brand
• A supportive, energetic culture built on creativity, innovation, and positivity
• Autonomy to lead initiatives and make meaningful contributions to growth
• Commitment to professional development and open communication

• Positive, collaborative, and mission-driven
• Balance of creativity and data-driven precision
• Respectful communication, trust, and accountability
• Focus on delivering smart, sustainable performance
• Encouraging environment celebrating individuality and teamwork
• This role suits someone who is energized by growth, creative problem-solving, and the chance to work with a global brand that values authenticity and comfort - in both people and design.