Senior Executive Web Content

About Crowe

Crowe is a leading national audit, tax, advisory and consulting firm with global reach and local expertise. We are an independent member of Crowe Global, one of the top 10 accounting networks in the world, with access to more than 40,000 people in over 140+ countries and across more than 800+ offices globally.

Our vision is to be recognised as essential to the future success of our clients by helping them to answer tomorrow’s questions and make smart decisions that have lasting value through the highest quality audit, tax, advisory and consulting services.

Crowe is where talented people can realise their potential, are successful and enjoy what they do by making a positive difference to our clients, communities and each other.

At Crowe, our aim is to create a community where regardless of gender, identity, sexuality, race, ethnicity, education or background, everyone is valued, can flourish and achieve their full potential.

We are looking for a Senior Executive specialising in content management, along with SEO and an understanding of Google Analytics to join our team.

Working with the Senior Web Manager and Web Assistant you will also be responsible for the maintenance and day-to-day performance of the website. Implementing website updates and enhancements (including CRO), on-page SEO and website administration.

Working with multiple stakeholders across the marketing team you will be a key figure internally for web content creation as part of wider projects and campaigns.

The Web team collaborates across the firm, along with the wider BD and Marketing team, such as PR and digital content, people communications, brand, design, and sector marketing to help shape the right web content approaches for a positive user experience. We also work closely with a small group of third-party digital agencies.

This role reports to the Senior Web Manager and works closely with cross-functional teams where necessary.

Responsibilities

Web – Sitecore

• Development of new web pages/content and web journeys including web auditing, UX optimisation, publishing and maintaining web pages. Create web pages that optimise graphics, audio and video content that are provided to you by the design and the digital content teams.
• Project work to enhance the functionality utilising the dynamic functions.
• Editorial governance, proofreading, re-structuring and editing articles by authors, optimising written pieces to increase user engagement.
• Managing and optimising the working relationship and processes with teams in the BD and Marketing Department, as well as 3rd party website developers.
• Championing the firm’s writing style guide/tone of voice and delivering web writing training where extra guidance is required.
• Specific duties will vary from time to time in line with business needs. Delivering against tight deadlines and executing multiple web pages/projects under pressure.
• Clear communication skills to aid working with different teams and agencies.
• A curiosity to learn new things and challenge ways of working.
• A mindset which demonstrates a comfort with testing, learning and optimising.
• The ability to multitask and prioritise duties whilst working towards tight deadlines.
• Strong communication skills, both verbal and written.
• Must be proactive and show ability to work on own initiative.

SEO and Analytics

• Optimise digital content for SEO, testing content and delivery mechanisms for an optimised user experience.
• An understanding of link building and SEO content strategies.
• Analyse web traffic metrics to find opportunities for improving audience messaging on digital channels. Using software and tools, e.g. conducting keyword research.
• Supporting the sharing of website and SEO best practices across the wider National BD and Marketing Department, helping to deliver advice and training.
• Measuring and analysing website and SEO performance data, on-page and off-page SEO.

Qualifications and Experience

• Two years of agency or in-house experience in a content marketing-focused role.
• Content Management Systems e.g. Sitecore, Wordpress.
• Ceros studio (training will be provided).
• An understanding of Google Analytics, Keyword Planner, PPC and Google Search Console.

Why choose Crowe?

At Crowe we understand that it is often the culture and values of a firm that are most important when looking for a new workplace.

Whether you’re working in statutory audit, corporate tax or you’re a marketing or HR specialist, we place our people at the centre of everything that we do; promoting a collaborative, inclusive and friendly culture while remaining passionate about supporting and developing our people as they build their careers. We listen to our people and adapt to their changing needs alongside the needs of our growing business. We invest in our people to help them be the best they can be.

We value new ideas and innovation, and welcome people who are committed to making a difference by delivering excellent services to our people, clients and communities.

At Crowe, you will find the specialist knowledge, the resources and the commitment to help you build a satisfying and rewarding career, with continued learning and development, highly competitive salaries and flexible benefits.

We want to create the best environment for our people to grow and thrive and recognise the importance of offering a flexible approach to our working environment, which we would be happy to discuss with you further.

Crowe is committed to equal opportunity and diversity in recruitment and employment. We value the differences that a diverse workforce brings to our organisation, driving effectiveness in our teams and providing our clients with a quality service.

Entry and progression within the firm is determined solely by the application of objective criteria, personal performance and merit which is supported by a clearly defined career pathway..