Senior Analyst - MMM (Marketing Mix Modelling)

Senior Analyst - Marketing Mix Modelling

45k

London - hybrid

DATAHEAD has proudly partnered with this global tech firm, actively supporting the recruitment of Senior Analysts with strong backgrounds in Marketing Mix Modelling!

The Analytics & Insight team at this global tech firm is dedicated to fueling every media planning decision with the best data and insights available. Their data-driven approach to media strategy, planning, and activation emphasises accountability and innovation. The team specialises in marketing analytics and is committed to building connections along clients' business journeys. They analyse just under a billion of communications spent each year, making them the leading experts in their field.

Overview of the role

They are seeking a Senior Analyst to support the Director in the technical aspects of analytics projects. You'll be responsible for data processing and partially lead client modelling, analysis, and reporting.

3 best things about the job:

1. Work at the cutting edge of advanced analytics in the media industry.
2. Be part of a close-knit, supportive team that helps you grow.
3. Constantly learn and be challenged in a dynamic environment.

Measures of success:

3 months: Fully immersed in the team's analytics approaches and worked on your first client project.

6 months: Completed your first client project end-to-end with support from junior team members.

12 months: Worked across multiple client projects and took on increasing ownership of project elements.

Responsibilities:

Support the Director in technical aspects of projects.

Handle data processing and begin leading client analysis and reporting.

Present confidently to clients, demonstrating an understanding of their business and concerns.

Integrate analytics across the entire client team in the agency.

Coach and develop junior team members to maximise their potential.

What you will need:

Experience in Marketing Mix Modelling

Analytical mindset and problem-solving skills

Strong mathematical acumen

Excellent written communication and presentation skills

Ability to prioritise tasks

Familiarity with marketing analytics tools and techniques

Advanced Excel, PowerPoint, and Eviews (or other modelling software) skills

Knowledge of programming languages (e.g., R, Python) is a plus

Please apply!