Product Marketing Manager

Helio Intelligence brings together the expertise of DeHavilland and Forefront Advisers, two established leaders in political monitoring and intelligence. Backed by private equity firms Bowmark and Bridgepoint, we are rapidly scaling across the UK and EU. With over 1,200 clients, including major corporations, financial institutions, charities, and public sector bodies, we deliver actionable political insight through advanced monitoring platforms, data-driven analysis, and AI-powered tools.

As we deliver on an ambitious and transformational product roadmap, were seeking a Product Marketing Manager to join our Commercial team. This is a pivotal role that will shape how our products are positioned, launched, and adopted in the market. Youll translate complex innovations into clear, compelling value stories that resonate with our customersdriving awareness, engagement, and growth as we scale.

Key Responsibilities

Market Insight & Positioning

• Build a deep understanding of our market, customers, and competitors to inform positioning and messaging.
• Develop clear, differentiated value propositions tailored to key customer segments.
• Turn insights into narratives that highlight how our products deliver impact and stand out in the marketplace.

Go-to-Market Execution

• Partner closely with Product Managers to understand the roadmap and translate it into actionable go-to-market (GTM) strategies.
• Plan and execute product launches, coordinating efforts across Product, Marketing, and Sales.
• Define and track success metrics for launches and campaigns, refining approaches based on performance and feedback.

Sales Enablement & Growth

• Develop impactful sales enablement toolsincluding pitch decks, product sheets, FAQs, and competitor analysis to empower the commercial team.
• Align messaging across marketing and sales touchpoints to ensure consistent communication throughout the customer journey.
• Support the commercial team in identifying and executing opportunities to increase engagement and adoption.

Collaboration & Communication

• Act as a bridge between Product and Marketing, ensuring that customer insights and strategic priorities inform go-to-market plans.
• Communicate complex technical information in a clear, accessible way for commercial and non-technical audiences.
• Champion our products internally, helping teams understand and articulate their value.

Your Experience & Attributes

• 35 years experience in product marketing, ideally within SaaS, business information, or data-led products.
• Strong understanding of go-to-market strategies, customer acquisition, and growth marketing.
• Excellent communication skills with a talent for crafting persuasive, engaging narratives.
• Collaborative and confident working cross-functionally, influencing without direct authority.
• Analytical mindset with comfort in using data and metrics to inform decision-making.
• Curious, creative, and motivated to make a visible impact in a fast-scaling, AI-empowered business.