Head of Digital Marketing & Growth (CMO)

Chief Marketing Officer (CMO) / Head of Marketing & Growth

Location: London (Hybrid – 2-3 days each week in the office)

Contract: Full-time

Start date: ASAP / up to 1 month notice

Reports to: Founder & CEO

Salary: £70-80k (Some negotiation possible for exceptional talent)

About us

We are not a Charity but a pioneering, mission-driven “tech for good” start-up. We are driving meaningful societal change by through creating tools and systems that safeguard people in high stress and impulse inducing environments.

Our flagship product;  is focused on preventing gambling addiction and harm at scale. It has been designed to safeguard and protect players from developing a problem through a trifecta of non-invasive, discreet yet effective features.

We are on a mission to hire the best in market talent to compete against other global tech businesses that do not prioritise human wellbeing.

As our Chief Marketing Officer, you will be the architect of our growth engine and the voice of our mission, turning powerful technology and data into human stories that engage, make an impact and save lives.

Our product exists to prevent gambling harm before it happens. We combine behavioural science, data and intuitive product design to spot risk early and intervene with compassion.

We are:

• A mission-first social impact “tech for good” venture, focused on protecting vulnerable and at-risk individuals.
• A small, highly driven team, building a product with the potential to change lives at scale.

We are looking for people who are genuinely motivated by humanitarian, ethical and social impact work, and who want their craft to matter.

Role Purpose

The CMO will own and elevate our go-to-market strategy, brand, and customer journey end-to-end. You will take the Founder’s working G2M plans, strengthen and extend them, and then execute them to drive measurable adoption, engagement and retention.

You will lead marketing, partnerships, branding and customer success activities, primarily as an individual contributor who is skilled at orchestrating and managing contractors, freelancers and agencies.

Key Responsibilities

Strategy & Leadership

• Own, refine and deliver the overall marketing and growth strategy, building on existing G2M plans.
• Define clear growth targets (acquisition, activation, retention, referral) and report against them.
• Act as the senior voice on marketing and brand at leadership level, advising the Founder on growth opportunities and risks.

Multi-channel Growth & Brand

• Design and execute campaigns across search, paid media, social, organic content, influencer marketing, sponsorship and partnerships.
• Build a trusted, empathetic and authoritative brand that speaks to people affected by gambling, their families, and partners.
• Develop a content and communications strategy that balances evidence-based insight with accessible, human language.

Partnerships & Ecosystem Building

• Identify, secure and nurture partnerships with markets where gambling is prevalent or promoted; sports, sporting events, sports brands, bookmakers, influencers, casinos, advertising, spread-betting/financial services, financial wellbeing platforms, employers, universities and other relevant organisations.
• Build sponsorship and collaboration opportunities that expand reach while preserving integrity and trust.

Customer Success & Product Feedback Loop

• Design and oversee the customer lifecycle from onboarding to long-term engagement.
• Work closely with Product to ensure user insights directly influence product roadmap and positioning.
• Implement feedback loops, surveys and behavioural analytics to deeply understand users and refine messaging.

Team & Vendor Management

• Brief, manage and quality-control contractors, agencies and freelancers across creative, performance, PR and growth.
• Build lightweight, scalable processes and documentation so that future team members can slot in quickly.

Candidate Profile

Essential experience

• Head/Director- experience in Marketing and/or Growth in a smaller business, start-up or scale-up.
• Proven track record of owning and executing multi-channel marketing strategies, including search, paid ads, social, organic, influencer and sponsorship.
• Experience in a fast-paced environment where you have delivered measurable user and revenue growth, not only “brand awareness”.
• Demonstrable focus on customer retention and lifetime value, including initiatives to deeply understand users and shape product/positioning accordingly.
• Experience leading external suppliers (contractors, agencies, freelancers) as the primary in-house marketing lead.

Desirable

• Network and relationships across relevant sectors (fintech, insurtech, mental health, digital wellbeing, social impact, or gambling-related services).
• Experience with mobile apps, B2C digital products or consumer health / wellbeing platforms.

Mindset & values

• Motivated by social impact and safeguarding vulnerable or at-risk people.
• Empathetic communicator who can handle sensitive topics with care.
• Data-informed but not data-blind; comfortable combining analytics with qualitative insight.
• Comfortable operating autonomously, taking ownership and working hands-on.

Practical Details

• Location: London – hybrid (typically 2–3 days per week in co-working space: central London locations; flexibility by agreement).
• Start date: ASAP, able to start within 1 month of offer.
• Right to work: You must have the right to work in the UK.
• Remuneration: £70-80k (some negotiation possible for exceptional applicants)