Marketing Assistant (Events, CRM, Audience segmentation, Social Media, Content) - Leading Tech events Community - London/ Hybrid- up to £31k+ Bonus

(Events, Content, Social Media, Adobe, Data, research, landing pages, blogs, CRM)

🍋 Marketing Assistant

🍋 London/ Hybrid

🍋 Events

🍋 Up to £31k + Bonus

Company:

A leading UK technology membership organisation bringing together companies, innovators, and stakeholders to drive progress in the digital economy. They support a large network of organisations through insight, collaboration, and industry‐shaping initiatives.

Role Overview

This role supports the wider programme team by strengthening member communications and improving marketing data quality. You’ll manage marketing activity for the programmes you support, while also providing cover across the team when needed. Reporting into the Head of Data‐Driven Marketing, you’ll focus on enhancing the effectiveness and impact of programme‐led marketing.

About the role

This role provides marketing support across their programmes, helping to ensure that initiatives are effectively promoted and delivered to members, prospects, and stakeholders. Working closely with the wider marketing team, the role helps plan, coordinate, and deliver marketing and engagement activities across a range of programmes.

Key Responsibilities

Ensure programme activities are promoted effectively across appropriate channels to deliver strong results, reaching both existing and new audiences.

• Events: Provide marketing support for in-person and online events. Monitor event registrations and recommend promotional strategies. Plan and deliver marketing activity across relevant channels to reach target audiences and maximise event success.
• Newsletters & Mailers: Coordinate programme newsletters and mailers, including scheduling and drafting content for review and editing. Manage requests for mailing lists and ensure timely distribution.
• Social Media: Promote all upcoming programme activities across social media channels. Develop and implement social media plans to maximise reach, engagement, and results.
• Campaign Weeks & Campaigns: Coordinate campaign weeks by working with programmes to source content, creating landing pages and campaign widgets, and promoting campaigns through appropriate marketing channels.
• Website, Blogs & Hub Management: Support the creation, maintenance, and optimisation of programme webpages, including hubs and campaign pages. Upload blogs (including guest contributions), partner events, and other programme content. Monitor performance, refine content, manage marketing widgets, and determine effective calls to action. Ensure all programme content is published and promoted in the most effective way.
• Member Elections & Survey Management: Develop promotional strategies to increase participation in elections and surveys. Manage the end-to-end process, from promotion and response collection through to analysis and publication of results.
• Design Briefs & Programme Visuals: Select imagery for marketing activity and coordinate with the in-house multimedia designer to produce marketing assets.
• Data Management: Maintain accurate and up-to-date CRM records by inputting, extracting, and analysing data related to member contacts, engagement, and prospecting.
• Presentation Support: Provide support in formatting and updating presentations as required.
• Training Colleagues: Support the training of colleagues on relevant marketing tools, processes, and programme activities.

Essential Knowledge and Experience

• Experience working in a fast-paced environment with multiple deadlines.
• Competence in using MS Office Suite and digital marketing tools.

Desired Knowledge and Experience

• Experience in CRM systems and data management, and segmenting audiences.
• Experience using web CMS and social media scheduling platforms.
• Experience working with design teams on assets and content.
• Experience in supporting marketing or communications teams.
• Experience in executing email marketing campaigns.
• Experience in executing organic social media campaigns.
• Experience in a membership-based organisation or similar environment.
• Previous experience in reporting and analysis of marcomms activities performance to drive improvements.

Additional Information

This role is offered on an initial 12-month fixed-term contract, with potential to become permanent, subject to business growth and individual performance.

This role is based out of their London offices, however they operate a flexible working policy.

The salary range for this role is £27,000-£31,000 per annum based upon experience plus discretionary bonus and comprehensive benefits.