Senior Data Insights Analyst
Senior Data Insights Analyst
Oxford
£50,000 - £55,000
Data-Driven Strategy | Revenue Optimisation | Business Impact
Key skills:
- Large data sets (Google Analytics, Google Ads, Meta Ads etc)
- PowerBI
- SQL
- VBA
- E-commerce environment
Are you an intellectually curious, highly motivated analyst with a passion for turning data into real business value? We’re on the hunt for a Senior Data Insights Analyst to join our fast-growing team in Oxford — someone ready to roll up their sleeves and make a meaningful impact from day one.
This role sits at the core of our business, where data isn’t just a resource — it’s the engine powering our product innovation, customer experience, and revenue growth.
About the Role
As part of our high-performing Data Insight Team, you’ll be working with large datasets to extract critical trends, uncover growth opportunities, and drive fast-paced, data-informed decision-making. You'll influence key business strategies, using insights to directly shape product performance and customer satisfaction.
If you’re someone who loves the challenge of turning raw data into actionable change — and wants the autonomy to make a real difference — this is the opportunity for you.
What You'll Be Doing
- Owning end-to-end analysis projects: from data ingestion and refinement to insight delivery.
- Driving pricing and revenue optimisation initiatives using internal and external datasets.
- Leading continuous improvement cycles through test-and-learn frameworks.
- Collaborating with stakeholders across Product, Marketing, and Leadership teams to influence decisions at board level.
- Reporting on trends and insights using Power BI, SQL, and Excel (VBA/macros).
What You’ll Bring
- Minimum 5+ years of analytical experience, ideally in pricing, revenue, or e-commerce environments.
- Background in industries such as airlines, car rental, comparison shopping portals, or DTC brands is a strong plus.
- Proven track record working with large data sets and multiple data sources (Google Analytics, Google Ads, Meta Ads, etc.).
- Graduate with a 2:1 or higher in a Maths, Statistics, or similar numerate discipline.
- Advanced skills in SQL, Power BI, and Excel (including VBA/macros) are essential.
- Python experience is a bonus.
- Strong commercial acumen and the confidence to present insights and recommendations at the executive level.
- Ability to manage projects independently and collaborate effectively across departments.
- Comfortable working under pressure and meeting tight deadlines.
Why Join Us?
- Be part of a data-led, high-growth company where your work directly influences company success.
- Autonomy from day one — we value thinkers and doers who take ownership.
- Clear progression to executive-level opportunities in a business that values results.
- A collaborative culture where ideas are welcomed, and curiosity is rewarded.
- Company
- Digital Waffle
- Location
- Oxford, Oxfordshire, UK
- Posted
- Company
- Digital Waffle
- Location
- Oxford, Oxfordshire, UK
- Posted