Channel Marketing Manager
Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. The Team and Role: Logitech is looking for a Global Channel Marketing Manager to drive the strategy, development, and execution of to-channel, through-channel marketing, and channel-based programs to expand our partnerships and drive revenue for the B2B portfolio through channel activations. Your Contribution: Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you'll need for success at Logitech. In this role you will:
- Channel Strategy: Lead the strategy, development, and execution for channel efforts across assigned B2B product categories and segments, inclusive of programs that help build our competitive differentiation and better together story.
- Campaign Execution: Drive cross-department collaboration-with comms, digital marketing, demand gen, content, regional channel, alliance, and other channel and/or marketing teams-to build joint marketing initiatives such as go-to-market demand gen campaigns that increase through channel partner lead-generation activities, while ensuring alignment on mutually agreed goals. Channel partners include national service providers, value added resellers, distribution, and Amazon for Business.
- New Product Introductions: Build localized NPI channel toolkits to equip regional teams with the necessary tools and resources for successful activation to boost product revenue goals.
- Communications: Support global one-off and regional communications by providing guidance on processes and best practices in collaboration with marketing operations.
- Partner Portal: Team contributor to maintaining the asset library and driving portal enhancements to ensure an optimal partner experience.
- Sales Enablement: Support training initiatives and drive the use of these resources to enable our partners' sales teams to effectively learn, tell, and sell our solutions.
- Event Coordination: Coordinate and support partner participation in industry events, trade shows, and conferences, ensuring a strong presence and engagement.
- Partner Relationship Building: Cultivate and maintain strong relationships with our channel partner community while supporting the strategic direction from in-region channel marketing managers.
- Metrics and Analysis: Monitor and measure the effectiveness of partner marketing activities, providing regular reports and analysis to optimize and improve results.
- Minimum 5+ years channel marketing experience.
- Channel, NPI, and campaign experience required.
- Proven track record implementing integrated digital marketing campaigns, providing guidance, and consolidating results for learnings and future optimizations within a global organization.
- Bachelor's Degree, preferably in a business, marketing, or communications field.
- Strong interpersonal and communication skills, proficient at establishing and nurturing effective relationships internally and externally.
- Proficient in B2B marketing technology tools such as Knak, SFDC, PRM systems, etc.
- Ability to independently structure and manage workflow and priorities.
- Company
- Disability Solutions
- Location
- United Kingdom, UK
Hybrid / WFH Options - Posted
- Company
- Disability Solutions
- Location
- United Kingdom, UK
Hybrid / WFH Options - Posted