Sr Brand Activation Lead
Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. Position at Logitech Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. The Team And Role A leader in sustainability, Logitech designs software-enabled hardware solutions in pursuit of our mission to extend human potential in work and play. Our Creative & Design team delivers award-winning design and creative excellence. The Senior Brand Activation Lead, reporting to the Head of Brand & Creative Activation, is a strategically-minded creative lead with a breadth and depth of experiences across all facets of Brand & Creative - including brand strategy, concept development, production and global activation - working closely with our strategists, creative teams, and marketing partners, in support of Logitech's marketing and creative campaigns. This role champions one holistic brand, leads with a strategic and data-driven mindset, and collaborates with internal and external creative teams to deliver compelling experiences that are distinctly Logitech. Your Contribution Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you'll need for success at Logitech. In this role you will:
- Lead brand and creative initiatives with a strategic perspective, anchored in Logitech brand and business objectives, working closely with our strategists, creative teams, marketing partners and project managers.
- Work closely with our Creative Directors to ensure internal and external teams and partners deliver integrated world-class strategy, creative and solutions that are aligned with overall business strategy and brand positioning across all channels, in close partnership with internal stakeholders.
- Manage brief changes, evolutions of strategic direction, the incorporation of feedback, scenario planning, preparation for creative testing, securing the right creative production, and ensuring that final deliverables are aligned with the brief.
- Work closely with our Brand Strategist and Logitech Insights teams to analyze and disseminate actionable insights from culture, social listening, and research (including Brand Health Tracker), to inform brand initiatives and activations.
- Identify and call-out synergies across Logitech brand initiatives.
- Initiate and drive opportunities independently, while operating in an ambiguous environment that changes quickly, with a high level of collaboration.
- Identify and flex priorities across strategic and creative workstreams in real-time, including resource recommendations to project assignments across internal and external creative teams.
- Track the outcomes of projects and initiatives with an eye toward identifying and disseminating best practices .
- Be a trusted and proactive partner with teams across Logitech that work on and support brand activation initiatives, including marketing teams, corporate communications, our logitech.com team, investor relations, creative and design teams communications, and our operations team.
- 10+ years of experience directly managing brand and creative workstreams and related budgets, working collaboratively with business stakeholders, brand strategists, and creative directors.
- depth of expertise in the stages of creative development and execution from concepting to final delivery of marketing assets, as well as how to articulate actionable creative feedback and direction, leaning on data to inform partners.
- a deep understanding of what it takes to deliver world-class creative, from resourcing to creative development in a data-first model, aligning to company-level strategy and objectives.
- a global mindset and thrive in an inclusive environment, working with teams from different countries and cultures.
- excellent organizational and prioritization skills and have the ability to manage multiple projects and competing demands at once.
- strong strategic and critical thinking, and the ability to contribute with clear, succinct communication in writing or in presentations
- a steady demeanor, strong emotional intelligence, and the ability to articulate and receive feedback in ways that can strengthen the brand and creative work, and motivate colleagues, partners and stakeholders.
- Company
- Disability Solutions
- Location
- United Kingdom, UK
Hybrid / WFH Options - Posted
- Company
- Disability Solutions
- Location
- United Kingdom, UK
Hybrid / WFH Options - Posted