Global Head of Digital

Who we are Our Hotels We work with some of the most talented and unique individuals in our business, who always ensure the extraordinary guest experience of Dorchester Collection and the hotels within it. It is, after all, our people that bring our vision to life. As a member of our Dorchester Collection Family, we will support your development by nurturing your personality, creating a transparent culture of trust collaboration and appreciation. Supported by our annual personal development planning, tailored learning opportunities and our Academy programs you will be a part of creating a bespoke experience. Treasured by guests. Cherished by employees. Celebrated worldwide.Diversity and Inclusion at Dorchester Collection are core beliefs of our We Care philosophy. The basis of We Care is to create an environment where all of our employees feel valued and respected, allowing positive engagement to prosper. We continually strive to build and nurture a culture where inclusivity is part of our DNA, reflected by our core values of Passion, Personality, Respect, Working Together and Creativity. If you need us to do anything to support you during the recruitment process, such as adjustments to how you apply, alternative formats of information, or adjustments to the assessment process itself, please email careers.dc@dorchestercollection.com so that we can discuss how we can support you through the process. Please note that we will not be able to respond to individual enquiries about update Reference 2026-6334 Your future, our legacyHotelDorchester CollectionDivision & DepartmentCorporate Office - Sales & MarketingJob TitleGlobal Head of DigitalContract TypePermanentStatusFull timePosition OverviewDorchester Collection stands at a defining moment in its evolution. Built on a legacy of remarkable hotels, exceptional service and global cultural relevance, the Collection is entering a new phase as the expectations of luxury audiences continue to shift.We care about your career and are known for having the absolute best people in the industry. When you join us as a Global Head of Digital you start a unique opportunity to become celebrated as the very best in your field. You’ll learn not only from your fellow Legends, but also through our award-winning learning academy, so that you can achieve the highest standards of craft, service, and leadership and become a legend in your own story.The Global Head of Digital sits at the centre of that transformation to help shape a more modern, connected and influential global marketing organisation.What you'll getAs Global Head of Digital at Dorchester Collection here are just some of the great benefits you will receive: Complimentary stays with breakfast included in all 10 Dorchester Collection hotels 50% off at bars and restaurants within all of our Dorchester Collection hotels750 Refer a friend bonus schemeWorld class development opportunitiesSocial events throughout the yearWorkday Lunches in the form of a prepaid contactless cardRental deposit loan, season ticket loan and cycle to work schemeExclusive Access to a discount platform featuring 1000s of retailersSubsided access to gyms, fitness classes and wellness experiencesPrivate medical insuranceCompetitive retirement scheme What you'll doAs Global Head of Digital, you will work closely with the Global Director of Marketing to drive connected, aligned, and forward-thinking digital solutions across the business.Strategy & Commercial PerformanceOwn digital strategy and annual plans across channels, setting targets for revenue, CRM performance, paid media efficiency and direct growthDeliver commercial KPIs including booked and stayed revenue, ROAS, conversion and direct contributionManage global digital budgets and present performance insights to senior stakeholdersPerformance MarketingLead paid media across PPC, paid social, programmatic, metasearch and GDS advertisingDrive optimisation through testing, automation, audience refinement and creative improvementManage emerging ad products and support key commercial campaignsWebsite, SEO & ConversionLead website strategy, UX, CRO and feature development across global hotel sitesOwn technical, local and content SEO, structured data and search visibilityDrive conversion, booking engine optimisation and content strategyCRM & Lifecycle MarketingLead CRM strategy across acquisition, pre-arrival, loyalty, retention and reactivationDeliver targeted communications through segmentation and personalisationOwn CRM and CDP development, integration and optimisationAI & InnovationDefine AI search, discovery and content strategiesEvaluate technologies including AI-powered guest, booking and data solutionsManage innovation partnerships and brand visibility across AI platformsTeam & Agency LeadershipLead the central digital team across performance marketing, CRM, SEO, web and e-commerceManage agency and technology partners, budgets, KPIs and service levelsCoach team members through performance and development planningStakeholder & Cross-Functional LeadershipPartner with hotel teams to deliver global strategy and local objectivesCollaborate with Brand, Communications, Revenue Management, Sales and ITLead digital reviews and influence campaign and content planningE-Commerce & Digital ProductsOwn eShop strategy, merchandising, promotions and revenue growthDrive growth across gift cards, experiences and retail productsOptimise online customer journeys and identify new revenue opportunitiesData, Analytics & ReportingOwn reporting frameworks across web, CRM and paid mediaTurn data into actionable commercial insight and investment recommendationsEnsure data integrity, attribution accuracy and performance benchmarkingThe items shared are the essence of a day in the life of a Global Head of Digital, but we’ll make sure you are provided with specifics on how we care for our hotelThe hours of operation for this role are Monday to Friday 9:00am to 5:30pm, based in our corporate office in Knightsbridge. You are able to work from home on Fridays.What you'll bringPrevious experience in digital marketing in a senior/head of role, ideally within luxury hospitality, travel, or premium consumer brandsProven experience managing multi-property or multi-market digital strategyStrong data analysis skills with the ability to extract insightsComfortable building narratives from data and presenting complex performance stories to non-technical stakeholdersStrong commercial acumen with experience owning revenue KPIs and presenting to senior leadershipDeep expertise across paid media, SEO, CRM, website, and e-commerceExperience managing agency relationships and multi-disciplinary teamsFamiliarity with GA4, Dynamics 365/Salesforce, Shopify, Synxis, booking engine platforms, and CMS (Umbraco a plus)Understanding of AI's impact on search and discoveryExceptional stakeholder management skills, comfortable influencing at GM and C-suite levelPosition locationJob LocationUnited KingdomLocation3rd Floor, 1 Knightsbridge SW1X 7LX London