PPC Manager – B2B Ecommerce | Google & Bing Ads

PPC Manager – B2B Ecommerce | Google & Bing Ads (Hybrid)

Location: Verwood, Dorset (Hybrid with travel to Kemble, Gloucestershire)
Salary: Circa £45,000 + Bonus + Excellent Benefits
Job Type: Full-time, Permanent

About the Company

A unique opportunity to join a leading global B2B supplier of industrial, commercial, and office equipment. Part of a major European group with over 50 years’ experience in multichannel distribution, operating across 17 countries and working with some of the biggest brands, including the NHS. We pride ourselves on innovation, quality, and outstanding service—all within a supportive and inspiring work environment.

The Role

We are seeking an experienced PPC Manager – B2B Ecommerce | Google & Bing Ads to join our ecommerce marketing team. You will manage and optimise paid acquisition channels, increasing traffic and boosting ecommerce performance across multiple B2B websites. This hybrid role is based in Verwood, Dorset, with travel to the Kemble office in, Gloucestershire.

Reporting to the Head of Digital, you’ll work closely with the Group Acquisition Lead and international teams to align strategies and share best practices.

Key Responsibilities

• Develop and implement paid acquisition strategies including SEA, retargeting, and affiliation.
• Manage and optimise PPC campaigns on Google Ads and Bing Ads.
• Analyse website traffic and user behaviour with tools like Google Analytics and SEMrush.
• Generate reports and insights to improve ROI, conversions, and traffic acquisition.
• Collaborate with SEO, social media, content, IT, and external agencies on integrated campaigns.
• Support content optimisation to maximise digital acquisition results.

Key KPIs

• Website turnover (Web TO)
• Traffic volume and conversion rates
• SEA budget efficiency and ROI
• Organic vs. paid traffic balance
• Bounce rate, Average Order Value (AOV), onsite transaction volume

What You’ll Need

• At least 3 years’ experience managing SEA/PPC campaigns, preferably in ecommerce or B2B/B2C sectors.
• Strong hands-on experience with Google Ads, Bing Ads, and web analytics tools.
• Good knowledge of digital marketing strategy and SEO principles.
• Excellent analytical skills with the ability to interpret data and make recommendations.
• Strong communication and stakeholder engagement skills.
• Highly organised and self-motivated, able to manage multiple priorities.
• Fluent English required, French or other European languages advantageous.

What We Offer

• Competitive salary circa £45,000 + performance-related bonus
• Hybrid working with office base in Verwood and travel to Kemble as needed
• Excellent benefits including healthcare and pension
• Modern, friendly working environment
• Supportive team culture and career development opportunities
• International collaboration within a growing company

If you want to make a real impact in digital marketing and ecommerce growth, apply now!