User Acquisition (Paid & Organic) - Apps

Growth App Marketing Manager - Paid & Organic - Full Time

Location: Office-based, some hybrid flexibility

Hours: Mon–Thu 9:00–17:30, Fri 9:00–15:30

About Us

Driving Test Success is the UK’s leading provider of learn-to-drive revision materials, helping over 19 million learners prepare for their tests in 28 years.

Must-Haves:

• 2+ years in Growth Marketing/UA with Apple Search Ads, Google Ads, App Store Connect & Google Play Console
• Strong ASO knowledge and Firebase tracking experience
• Proven ability to turn data into creative briefs
• Full UK driving licence

Role Overview

We’re looking for a hands-on Growth Marketing Manager to own paid UA and ASO strategies, driving user acquisition, lowering CAC, and increasing LTV. You’ll manage the full user journey—from first ad touch to app store conversion.

Responsibilities:

• Develop and execute paid UA campaigns (Google UAC, ASA) and optimise bids, budgets, and creatives
• Lead A/B testing on ads, copy, landing pages, and assets
• Optimise app store metadata, visuals, and videos for discoverability and conversion
• Collaborate with Product/Dev teams to align campaigns with feature launches
• Analyse metrics (CPI, CPA, ROAS) and identify growth opportunities

Skills & Attributes:

• Strong project management under tight deadlines
• Excellent communication with all levels
• Critical thinker, proactive, adaptable to market trends

Experience:

• Apple Search ads/ Google Ads: 2 years (required)
• App Store Connect/ Google Play Console: 2 years (required)
• ASO: 2 years (required)

Licence/Certification:

• Driving Licence (required)

Benefits:

• Company events
• Company pension
• Free parking
• Life insurance
• On-site parking
• Private dental insurance
• Private medical insurance

Work Location:

• Hybrid remote in Rugeley (Staffordshire)