AI Innovation Manager

This is a fantastic and somewhat unique opportunity for an AI Innovation Manager to join an award-winning marketing agency. Clients come to them for intelligent strategy, stand-out creativity and memorable campaigns that leave a mark and deliver real results. They harbour a unique blend of industry expertise and entrepreneurial spirit and have over 20 years experience creating marketing communications across a variety of channels.

The Role

Although AI tools are already embedded within certain areas of the business, they are now seeking a commercially minded AI specialist and dedicated leader to systemise, scale and commercialise AI enablement across the agency.

You will:

• Work methodically with each department to audit current AI usage

• Identify efficiency, quality and margin improvements

• Design and implement structured AI workflows and governance

• Measure and report financial impact

• Identify opportunities to productise proprietary AI tools or services

Your objective will be simple: Increase agency efficiency, profitability and competitive advantage through intelligent AI integration.

The process will start with you conducting AI capability reviews across: Creative, Artwork, Strategy, Copy, Motion, Digital Development, Finance and Client Services after which you will;

• Map current processes and identify automation, acceleration or augmentation opportunities

• Create a 12–24 month AI roadmap aligned with commercial objectives

• Define clear KPIs for productivity, cost saving and revenue generation

You will also be involved in;

• Process Design & Implementation

• Commercial Impact & Reporting

• Training & Cultural Adoption

• Productisation & New Revenue Streams

Ideal attributes will include;

• Strong ICT or technical background

• Hands-on experience using generative AI tools in commercial environments

• Ability to translate technical capability into business outcomes

• Process design and systems thinking

• Strong analytical capability with financial literacy

• Confident communicator able to influence senior stakeholders

• Experience in a creative, marketing or digital agency environment

• Exposure to automation tools (e.g. API integrations, workflow automation platforms)

• Experience building internal tools or lightweight products

• Understanding of SaaS commercial models